Web & Digital Marketing Specialist

About the Company:

LIRA is a specialized recruitment and staffing agency that provides recruitment Solutions for businesses. Through our alliances and relations with partner companies, we can help you take "The Big Step" and provide the experience needed to enter the workforce. We provide employers and businesses with the opportunity to connect with the brightest talents and the new generation workforce.

Role :- Web & Digital Marketing Specialist

Job Summary

We are seeking a highly skilled Web & Digital Marketing Specialist who can manage end-to-end website development and digital marketing activities. The ideal candidate must be experienced with Wix, WordPress, and GHL platforms, designing high-converting landing pages, integrating payment gateways, managing social media strategies, and creating compelling graphic designs to enhance brand visibility and performance.

Key Responsibilities

Website & Landing Page Development

• Build, update, and maintain websites using

  Wix, WordPress, and GoHighLevel

• Create optimized

  landing pages

  focused on conversions and lead generation
• Implement

  payment gateways

  (Stripe, PayPal, Razorpay, etc.)
• Troubleshoot website issues, speed optimization, and mobile responsiveness
• Work with plugins, forms, CRM integrations, email automations in GHL

Social Media & Digital Marketing

• Plan and execute social media campaigns across platforms (FB, IG, LinkedIn, etc.)
• Schedule and post daily/weekly content with performance tracking
• Use analytics tools to evaluate campaign results and optimize strategy
• Support SEO, email marketing, and funnel marketing initiatives

Graphic Design

• Design digital creatives including banners, ads, posters, logos, and branding assets
• Create visual content for social media, website, and marketing campaigns
• Maintain a consistent brand identity across all platforms

Required Skills & Qualifications

• Proven experience with

  Wix, WordPress & GoHighLevel

• Strong understanding of

  UI/UX

  and modern design principles
• Expertise in

  landing page creation

  and A/B testing
• Experience in

  payment gateway integration

• Social Media Marketing knowledge (content creation, ads, analytics)
• Proficiency with design tools like

  Adobe Photoshop, Illustrator, Canva

• Familiarity with

  CRM systems, automations, and lead funnels

• Excellent communication and time-management skills

Preferred Qualifications (Optional)

• Knowledge of

  HTML/CSS

  and SEO best practices
• Experience with

  Meta Business Suite, Google Analytics, Google Ads

• Portfolio showcasing websites and graphic design work