Web Content Writer

Job Title -

Experience

Location:

Joining

Responsibility:

UX content: 

• Have a knack for UX writing for websites - writing content as per the brand tonality and deriving a theme if required 
• Writing thoughtful and well-researched content for key pages 
• Defining the nomenclature for the website as per the brand theme 
• Working alongside the copy, strategy and design team to develop content for the website 

SEO ready content:

• Develop well researched and compelling content for various online channels, including websites, blogs, and on and off page content. 
• Implement SEO best practices to optimise content for search engines and improve organic search rankings.
• Write and curate FAQ’s, GMB content, meta tags and descriptions
• Conduct keyword research to identify target keywords and incorporate them strategically into the content.
• Stay updated on industry trends and SEO developments to ensure content remains relevant and effective.
• Use analytics tools to track and analyze the performance of content, making data-driven adjustments to enhance effectiveness.

Long-form content:

• Edit and proofread content to ensure it meets high-quality standards, is error-free, and adheres to brand guidelines.
• Writing and checking Quora answers as part of off-page deliverables
• Write reviews and perspectives for off-page activity 
• Writing and proofreading blogs as per the social calendar 
• Writing listicles wherever relevant 
• Writing press releases if required 

Operational tasks:

• Collaborate with the freelance writers and internal writers to develop and execute content that aligns with business goals and target audience needs.
• Maintaining and tracking freelancer invoices 
• Work closely with cross-functional teams, including designers, marketers, and SEO specialists, to ensure cohesive and impactful content delivery.

Education:

Skills :

• Proven experience as a Content Writer with a focus on SEO.
• Strong understanding of SEO principles, keyword research, and content optimization.
• Exceptional writing, editing, and proofreading skills.
• Familiarity with content management systems (CMS) and SEO tools.
• Long-form writing and UX writing
• Writing plagiarism-free content 
• Join Client Meetings Online if needed during the briefing and Important Discussion