WBP: Current Account Product

About the Role

The role encompasses complete ownership of the Current Account Product Service , communication and

commercialization Also, the role requires a thorough understanding of the various regulations and guidelines related to

current accounts

Development of current account service infrastructure, maintenance and monitoring of the same

Establishing client communication framework

Creating high quality current account marketing material for commercialization of the products

Co-ordination with IT and other stakeholders to develop digital self-service journeys

Formalizing strategies for migrating customers from branch dependent paper-based service channels to digital

channels

Monitoring & improving customer service delivery TAT & quality

Expanding the network of dedicated current account service desks

Co-ordinate with the channel teams to effectively manage product penetration

Monitor the internal processes for efficiency

Monitor internal and regulatory communication pertaining to the products / program

Create Direct to customer campaigns/alliances to funnel digital leads

Lead projects/activities for ensuring program / product awareness and mind share amongst internal resources

Coordinate and build strong work relationships with various internal groups: IT, Sales, Marketing, Operations, Risk, Compliance, Process Quality Create sales enablers, knowledge series for supporting the stakeholders with necessary information Identify process changes leading to cost optimization through automation, eliminating redundancy and Simplification

Qualifications

Graduate / Post Graduate

Minimum 15 years experience in banking

Role Proficiencies:

Domain knowledge in current account Product, onboarding Process and servicing

Knowledge of regulatory guidelines and norms

Co-ordination skills with various cross-functional teams to complete projects within defined timelines

Good communication (both verbal and written) skill in English

Should have good interpersonal skills and the ability to lead a team

Advanced spreadsheet and numerical analysis skills

Project management and Time Management skills

Must be a self-starter, a highly motivated person able to work in a fast paced and dynamic environment with

vague concepts

Ability to analyze processes and reengineer them