VP - SME

Job Description

• Define and lead the end-to-end business strategy for the SME/Retail segment focused on scalable and low-cost acquisition, engagement, and monetization.
• Build and manage strategic partnerships with platforms like Zoho, Wix, BigCommerce, Shopify, etc., as well as key players like YourStory, IndiaMART, and relevant ERP and developer partners.
• Develop innovative GTM strategies to drive customer conversion, improve retention, and increase ARPU through value-added SaaS offerings.
• Drive sales on the leads and base provided by the marketing/sales team.
• Collaborate closely with Product, Marketing, Sales, and Tech teams to drive initiatives that improve the experience and performance of the SME customer segment.
• Drive product penetration in the existing customer base.
• Forge partnerships with other enterprises/banks wherever there is potential to offer our solutions to their user base.
• Maintain strong relationships in the ecosystem and act swiftly on emerging business opportunities.
• Gather feedback from customers and relay it to the product and other respective teams for product upgrades.

What We Are Looking For

• Strive to deliver client satisfaction.
• Ensure that account plans align with client objectives and interests to exceed expectations.
• Achieve financial results by managing accounts to meet or exceed growth and profitability targets.
• Address client needs and build financial plans while striving to outperform and exceed prior profitability and revenue.

Desired Profile

• 12+ years of experience, with a strong background in building or scaling SME-focused businesses. Prior roles in companies such as Shopify, Zoho, Wix, BigCommerce, Razorpay, or similar platforms are highly desirable.
• Strong sales experience coupled with a solution-oriented mindset.
• Prior experience in driving a business vertical will be a plus.
• Excellent verbal and written communication skills to effectively engage with various stakeholders.