VP - Growth

Location : Full-time position (Hyderabad or Mumbai office)

We're looking for a strategic, data-obsessed and entrepreneurial VP of Growth to lead Earthful’s next phase of expansion. This leader will own the end-to-end user growth journey — from discovery to purchase to retention — across performance, product, content, and lifecycle marketing.

You'll work directly with the founders and lead cross-functional initiatives to scale customer acquisition, conversion, and lifetime value, while building and mentoring a high-performing growth team.

Roles and Responsibilities:

• Own and scale all growth KPIs: CAC, RoAS, LTV, retention, revenue per user.
• Lead cross-channel growth strategy across Paid (Meta, Google, Marketplaces), Organic (SEO, Content), CRM (Email, WhatsApp), and Product-led growth levers.
• Develop and optimize the end-to-end growth funnel — from awareness to conversion to loyalty.
• Partner with founders on monthly and quarterly growth forecasts and own the performance marketing P&L
• Collaborate with Product, Tech, and CX teams to drive website CRO, UI/UX A/B testing, and feature experimentation
• Build and mentor a world-class growth team including Performance Marketing, CRM, SEO, and Analytics
• Establish a robust experimentation engine for creative testing, channel betas, and messaging

Skill sets:

• 4+ years experience in growth, performance marketing, or digital strategy, with at least 2 years in a senior leadership role at a high-growth D2C or consumer brand
• Deep expertise across performance channels, analytics, conversion funnels, and retention strategies
• Highly analytical – strong command over Excel/Sheets, attribution tools, GA4, and BI dashboards
• Proven experience managing budgets, scaling campaigns, and working with creatives, product, and CX teams
• Strong leadership, communication, and people management skills

Be a part of Earthful’s Family!

@ www.instagram.com/earthful.me/

@www.linkedin.com/company/earthfulme/

About Earthful

Earthful is a VC funded, FMCG company focused in the health and wellness space. We recently featured on Shark Tank India, and are on a mission to build India’s most trusted clean-label wellness brand.

The founders (Sudha Gogineni and Veda Gogineni) are graduates from IIT Kharagpur and ISB with a multitude of experience across multinational companies & startups, such as Uber, Meesho, Deutsche Bank, ITC.

Earthful is an early stage startup and hence the candidate will have the opportunity to work closely with the founders. We are looking for a candidate passionate about scaling a startup.