VP - Growth

Roles and Responsibilities:

• Own and scale all growth KPIs: CAC, RoAS, LTV, retention, revenue per user.
• Lead cross-channel growth strategy across Paid (Meta, Google, Marketplaces), Organic (SEO, Content), CRM (Email, WhatsApp), and Product-led growth levers.
• Develop and optimize the end-to-end growth funnel from awareness to conversion to loyalty.
• Partner with founders on monthly and quarterly growth forecasts and own the performance marketing PL
• Collaborate with Product, Tech, and CX teams to drive website CRO, UI/UX A/B testing, and feature experimentation
• Build and mentor a world-class growth team including Performance Marketing, CRM, SEO, and Analytics
• Establish a robust experimentation engine for creative testing, channel betas, and messaging

• 4+ years experience in growth, performance marketing, or digital strategy, with at least 2 years in a senior leadership role at a high-growth D2C or consumer brand
• Deep expertise across performance channels, analytics, conversion funnels, and retention strategies
• Highly analytical strong command over Excel/Sheets, attribution tools, GA4, and BI dashboards
• Proven experience managing budgets, scaling campaigns, and working with creatives, product, and CX teams
• Strong leadership, communication, and people management skills