Urgent Hiring For Digital Marketing Head

Job Description

BOP.in Forayed Into The Indian Real Estate Market with Its Incorporation in 2007. Over the Last 19 Years Working Consistently with Hard Work, Perseverance and Grit, BOP.in has Successfully Established Itself as Indias Leading Real Estate Consultant. With Dynamic Vision for The Future & Focus on Capital Efficiency. Job Title Digital Marketing Head Department Marketing Reporting To Founder & Managing Director Location Sector 63, Noida (On-site with some flexibility) Experience Required 8-15 years in digital marketing (real estate or performance-driven sectors preferred) Job Summary BOP.in is looking for a sharp, creative, and ROI-driven Digital Marketing Head to lead our digital strategy, performance marketing, and content creation efforts. The candidate will be responsible for managing a multi-functional digital team, driving leads for residential and commercial projects, and ensuring high-quality brand presence across all digital touchpoints. Key Responsibilities 1. Lead Generation & Performance Marketing - Plan and manage paid campaigns on Google, Meta, LinkedIn, YouTube, etc. - Optimize CPL, CTR, conversion ratio, and overall campaign ROI - Implement retargeting, A/B testing, and lookalike audience strategies 2. Content Strategy & Supervision - Drive creation of engaging content: project reels, walkthroughs, landing pages, brochures, and emailers - Review and edit all content to maintain high standards of grammar, tone, and message in fluent English - Supervise content team including writers, designers, video editors, and freelancers 3. Social Media & Brand Visibility - Manage brand presence on Instagram, Facebook, LinkedIn, and YouTube - Plan monthly content calendars, festival promos, and property launch creatives - Work with influencers and video creators for wider reach and buzz creation 4. SEO & Website Management - Oversee SEO strategy: on-page, off-page, backlinks, and content-driven traffic - Collaborate with UI/UX teams to improve lead capture and landing page conversion - Ensure fast, responsive, and mobile-first web presence 5. Team Leadership - Manage a cross-functional digital team: ad managers, content creators, SEO experts, and designers - Set KPIs for each team member and ensure timely delivery and execution - Collaborate with sales, CRM, and design teams for cohesive campaign rollout 6. Reporting & CRM Integration - Build dashboards and performance reports (weekly/monthly) - Track ROI, channel-wise lead quality, funnel behavior - Sync campaigns with CRM tools and marketing automation workflows. Requirements - Bachelors or Masters in Marketing, Communications, or Digital - Excellent command over written and spoken English - Proficient in Google Ads, Meta Suite, HubSpot or Zoho CRM, and analytics tools - Hands-on experience managing large lead budgets and teams - Ability to lead, mentor, and scale a marketing team in a high-performance setup. Compensation Competitive with performance bonuses Location Sector 63, Noida (6-day working) Timings 10 AM 6 PM (flexible depending on campaign schedules).