Traditional Media Planner

Location: Mumbai

Experience: 2+ years

About the Role:

We are seeking a proactive and detail-oriented Media Planner with hands-on experience in media planning, campaign analysis, and cross-channel optimization. The candidate will be responsible for developing effective media strategies, managing campaign executions, and ensuring optimal performance across offline and digital media platforms.

Key Responsibilities:

• Develop and recommend media planning strategies to attract and retain customers, boost brand recognition, and ensure high client satisfaction.
• Determine the optimal media mix (TV, Radio, Print, Digital) to meet campaign objectives and target audience requirements.
• Plan and monitor ad campaigns, ensuring efficient execution and performance optimization.
• Analyze campaign data, track KPIs (GRPs, Reach, Frequency, SOV, SOE, etc.), and generate actionable insights for improvement.
• Collaborate closely with clients and vendors to ensure smooth planning, buying, and execution processes.
• Coordinate with broadcasters and other media partners for campaign implementation and reporting.
• Work on post-campaign analysis and competitive benchmarking reports using tools like BARC, MAP, and Tableau.
• Prepare and present reports, dashboards, and campaign evaluations to clients.

Required Skills & Tools:

• Strong analytical and communication skills.
• Proficiency in BARC, MAP, IRS, Microsoft Excel, PowerPoint, and Tableau.
• Understanding of media metrics, campaign tracking, and data visualization.
• Ability to multitask and manage multiple client campaigns simultaneously.
• Excellent client servicing and stakeholder management skills.

Interested candidates kindly share your resumes at pooja.gupta@madisonindia.com