Trade Marketing Officer - Mohali

TTK Prestige

2 - 7 years

4 - 7 Lacs

mohali

Posted:4 hours ago| Platform:

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Skills Required

trade marketing atl btl branding

Work Mode

Work from Office

Job Type

Full Time

Job Description

Responsibilities:

TMOs will be the sales enablers and responsible to support the branch in Sales, Promotion and Branding activities.
Developing and executing the Trade Marketing Plan in line with sales and marketing objectives while keeping track of budget and spends
On-ground execution and supervision of promotions and activations
Ensuring in-time availability of POP and collaterals by managing a pool of vendors and negotiating on rates with them.
Responsible for maintaining the planogram and product availability at the right place in the store.
To provide market feedback on competition, customer behaviour and response to our marketing mix through frequent market visits with the sales team.
Plan and co-ordinate activities prior to launch and responsible for agreed Launch Quantities
Improving brand presence in the branch and campaign execution across trade through excellence in in-store execution and tracking in alignment with the HO and branch marketing priorities
Leading and managing the entire life cycle of promoters (From recruitment to sales) and ensure the desired targets are achieved and productivity is met.
Follow up with the vendors regarding branding and SIS deployment for better brand visibility and brand block.
Ensure ROI is achieved in all the marketing and branch activities
Research and identify new marketing opportunities.

Key Skills:

Good Negotiation skills, decision making and coordination with both. (Internal and external customers)
Good in MS Office, Especially Excel and PowerPoint
Good communication skills

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