DemandGen Marketer

Illumine Industries

3 - 5 years

5 - 7 Lacs

chennai

Posted:4 hours ago| Platform:

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Skills Required

digital marketing event management media relations project management stakeholder management communication management marketing communication corporate communication public relations scope management communication skills brand management

Work Mode

Work from Office

Job Type

Full Time

Job Description

You ll collaborate with the marketing team to develop and execute integrated demand generation campaigns across multiple channels, including email, social media, SEO, PPC, and content marketing.
You ll create targeted messaging and content assets tailored to various stages of the buyers journey to drive awareness, consideration, and conversion.
You ll utilize marketing automation tools (e.g., HubSpot, Marketo) to build and manage lead nurturing workflows, email campaigns, and landing pages.
You ll analyze campaign performance metrics, conduct A/B testing, and generate insights to optimize campaign effectiveness and ROI, displaying a strong ability to drive performance.
You ll work closely with sales teams to ensure alignment between marketing efforts and sales objectives, including lead scoring, lead handoff processes, and pipeline management, while utilizing CRM tools.
You ll maintain and enhance customer relationships by developing effective communication strategies and persuasive messaging.
You ll stay up-to-date with industry trends, best practices, and emerging technologies in demand generation and marketing automation to ensure continuous improvement and innovation.

Essential Qualifications include:

Bachelors degree in Marketing, Business, or a related field.
1.5-3 years of experience in demand generation, digital marketing, or marketing automation.
Proficiency in marketing automation platforms such as HubSpot, Marketo, or similar tools.
Strong understanding of inbound marketing principles and techniques.
Excellent written and verbal business communication skills with a keen eye for detail.
Analytical mindset with the ability to interpret data, extract insights, and solve problems effectively.
Demonstrated ability to manage multiple projects and deadlines in a fast-paced environment.
Team player with the ability to collaborate effectively across departments.

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