Job
Description
The Big Picture The Demand Generation Marketer will play a pivotal role in driving the company's growth through strategic marketing initiatives. You'll work closely with cross-functional teams to develop and execute demand generation campaigns that attract, engage, and convert target audiences. Your focus will be on creating compelling content, implementing effective lead generation tactics, and optimizing marketing automation processes to maximize ROI. What you can expect as a Demandgen Marketer at Illumine-i: You’ll collaborate with the marketing team to develop and execute integrated demand generation campaigns across multiple channels, including email, social media, SEO, PPC, and content marketing. You’ll create targeted messaging and content assets tailored to various stages of the buyer's journey to drive awareness, consideration, and conversion. You’ll utilize marketing automation tools (e.g., HubSpot, Marketo) to build and manage lead nurturing workflows, email campaigns, and landing pages. You’ll analyze campaign performance metrics, conduct A/B testing, and generate insights to optimize campaign effectiveness and ROI, displaying a strong ability to drive performance. You’ll work closely with sales teams to ensure alignment between marketing efforts and sales objectives, including lead scoring, lead handoff processes, and pipeline management, while utilizing CRM tools. You’ll maintain and enhance customer relationships by developing effective communication strategies and persuasive messaging. You’ll stay up-to-date with industry trends, best practices, and emerging technologies in demand generation and marketing automation to ensure continuous improvement and innovation. Essential Qualifications include: Bachelor's degree in Marketing, Business, or a related field. 1.5-3 years of experience in demand generation, digital marketing, or marketing automation. Proficiency in marketing automation platforms such as HubSpot, Marketo, or similar tools. Strong understanding of inbound marketing principles and techniques. Excellent written and verbal business communication skills with a keen eye for detail. Analytical mindset with the ability to interpret data, extract insights, and solve problems effectively. Demonstrated ability to manage multiple projects and deadlines in a fast-paced environment. Team player with the ability to collaborate effectively across departments. Great to have: Experience with account-based marketing (ABM) strategies and tactics. Knowledge of HTML/CSS for basic email and landing page customization. Familiarity with CRM systems (e.g., Salesforce, Bitrix) and integration with marketing automation platforms. Certification in marketing automation platforms or related fields. Previous experience in the B2B technology industry. Hands-on experience with LinkedIn Sales Navigator, Apollo.io, Lusha, Webscraper, Unbounce, or Landingi for lead generation and conversion optimization.
