Tracxn - Senior Program Manager (Marketing)

Job Description

We are seeking a creative, data-driven, and results-oriented Senior Program Manager with a background in product marketing and digital marketing. This role is ideal for an individual who can bridge the gap between creative storytelling and data-driven marketing strategies, managing high-impact marketing programs from ideation to execution. You will be responsible for scaling product visibility, managing digital campaigns, and driving impactful product positioning across multiple channels. About Tracxn Tracxn is a leading market intelligence platform for private company data, serving Venture Capitalists, Private Equity Firms, Investment Banks, and Corporates. With a strong global footprint, Tracxn tracks over millions of companies across various sectors to provide deep insights and help clients make data-driven decisions. Key Responsibilities Digital Marketing and Content Management Plan, execute, and optimize digital marketing campaigns to maximize brand reach and engagement. Manage all digital ads for paid campaigns like Google Ads. Create and refine messaging for digital and offline channels, including social media, email, blogs, and events. Leverage SEO and content marketing to drive organic traffic and improve product visibility. Use design tools like Canva for quick content creation and customization. Social Media Management Manage social media presence, including content creation, scheduling, and performance analysis across platforms like LinkedIn, Twitter, and Instagram. Review and approve social media content, ensuring consistency in tone, style, and brand voice. Monitor industry trends and competitor activities to optimize social media strategies. Performance Tracking & Data-Driven Optimization Define and track key performance indicators (KPIs) to measure the success of marketing initiatives. Set up dashboards and Management Information Systems (MIS) for real-time campaign performance tracking. Use data insights to refine strategies, improve conversion rates, and increase customer engagement. Prepare regular performance reports for senior leadership, highlighting key metrics and areas of improvement. Who You Are? Experience: 5-8 years in digital marketing, social media management, or brand strategy, preferably in a B2B SaaS environment. Creative and Data-Driven: You blend creative thinking with data insights to deliver impactful marketing programs. Hands-On Marketer: You have experience with tools like Canva, Google Ads, and social media management platforms. Stakeholder Management : You collaborate effectively with cross-functional teams and senior leadership. Continuous Improvement : You thrive in a culture of innovation and are always looking for ways to optimize processes. Preferred Qualifications Experience in creative content creation, social media management, and campaign execution. Hands-on experience with digital marketing tools like Canva, Google Ads, and social media platforms. Strong ability to blend product marketing strategies with creative execution for impactful brand positioning. What We Offer High-Impact Role : Directly influence strategic programs and business outcomes. Growth & Learning : A meritocratic environment with mentorship and leadership development opportunities. Innovative & Transparent Culture : A problem-solving mindset that values efficiency and innovation. Work-Life Balance : Fixed work hours for a healthy balance (9 hours x 5 days). If you are passionate about building brands, leading creative marketing programs, and leveraging data to drive business impact, we would love to hear from you! Please mail your resume to careers@tracxn.com.