Tracxn - Senior Program Manager (Marketing)

We are seeking a creative, data-driven, and results-oriented Senior Program Manager with a background in product marketing and digital marketing. This role is ideal for an individual who can bridge the gap between creative storytelling and data-driven marketing strategies, managing high-impact marketing programs from ideation to execution. You will be responsible for scaling product visibility, managing digital campaigns, and driving impactful product positioning across multiple channels.

About Tracxn

Tracxn is a leading market intelligence platform for private company data, serving Venture

Capitalists, Private Equity Firms, Investment Banks, and Corporates. With a strong global

footprint, Tracxn tracks over millions of companies across various sectors to provide deep

insights and help clients make data-driven decisions.

Key Responsibilities

Digital Marketing and Content Management

• Plan, execute, and optimize digital marketing campaigns to maximize brand reach and engagement.
• Manage all digital ads for paid campaigns like Google Ads.
• Create and refine messaging for digital and offline channels, including social media, email, blogs, and events.
• Leverage SEO and content marketing to drive organic traffic and improve product visibility.
• Use design tools like Canva for quick content creation and customization.

Social Media Management

• Manage social media presence, including content creation, scheduling, and performance analysis across platforms like LinkedIn, Twitter, and Instagram.
• Review and approve social media content, ensuring consistency in tone, style, and brand voice.
• Monitor industry trends and competitor activities to optimize social media strategies.

Performance Tracking & Data-Driven Optimization

• Define and track key performance indicators (KPIs) to measure the success of marketing initiatives.
• Set up dashboards and Management Information Systems (MIS) for real-time campaign performance tracking.
• Use data insights to refine strategies, improve conversion rates, and increase customer engagement.
• Prepare regular performance reports for senior leadership, highlighting key metrics and areas of improvement.

Who You Are?

Experience:

Creative and Data-Driven:

Hands-On Marketer:

Stakeholder Management :

Continuous Improvement

Preferred Qualifications

• Experience in creative content creation, social media management, and campaign execution.
• Hands-on experience with digital marketing tools like Canva, Google Ads, and social media platforms.
• Strong ability to blend product marketing strategies with creative execution for impactful brand positioning.

What We Offer

• High-Impact Role

  : Directly influence strategic programs and business outcomes.

• Growth & Learning

  : A meritocratic environment with mentorship and leadership development opportunities.

• Innovative & Transparent Culture

  : A problem-solving mindset that values efficiency and innovation.

• Work-Life Balance

  : Fixed work hours for a healthy balance (9 hours x 5 days).

careers@tracxn.com.