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Territory Manager Agri Input Sales

Territory Manager Agri Input Sales

Gramik

2 - 3 years

4 - 5 Lacs

lucknow

Posted:2 weeks ago| Platform:

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Skills Required

sales head relationship management supply chain promotional campaigns health insurance market development field operations sales nutrition billing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Title: Territory Manager Agri Input Sales

Department: Sales & Marketing

Reporting To: Area Sales Manager /Sales Head

Location: TBD- Uttar Pradesh

Industry: Agri Input (Crop Protection / Crop Nutrition / Seed / Cattle Feed)

About:

Gramik is an agri-tech revolutionizing rural agriculture by delivering high-quality agri-inputs directly to farmers through a dual B2C and B2R model with AI and Technology. Our vision is to bridge the rural supply chain gap with innovation, transparency and scale.

Job Purpose:

To achieve sales targets and ensure the effective promotion, distribution, and market development of the company s own agri

input products within the assigned territory by working closely with Business Associates, farmers, and influencers.

Key Responsibilities:

1. Sales & Target Achievement

- Achieve monthly, quarterly, and annual sales targets for assigned Private label products in the allocated territory.

- Execute product-wise and area-wise sales plans.

- Ensure consistent order booking, billing, and collections from Business Associates.

2. Market Development

- Identify and onboard new Business Associates to expand market reach in the allocated territory.

- Organize farmer meetings, field demonstrations, and promotional campaigns to create product awareness.

- Conduct village-level farmer contact programs and Kisan melas.

3. Channel Management

- Maintain strong relationships with existing Business Associates.

- Monitor inventory, secondary sales, and credit discipline through Business Associates.

- Support Business Associates with product knowledge and marketing materials.

4. Field Operations

- Conduct regular market visits (minimum 20 days/month) to monitor field performance and product usage.

- Collect competitor activity data pricing, schemes, product performance, etc.

- Report crop stage, pest/disease trends, and product feedback to ASM/GM.

5. Reporting & Coordination

- Submit daily sales reports (DSR) and activity plans through prescribed formats or mobile app.

- Coordinate with the Area Sales Manager / Sales Head and marketing team for planning field activities.

- Ensure timely collection of payments and adherence to credit policy.

Key Performance Indicators (KPIs):

- Achievement of Sales & Collection Targets.

- Expansion of Business Associate Network.

- Number of Field Activities Conducted (demos, meetings, trials).

- Market Share Growth and Product Visibility.

- Customer Satisfaction & Feedback.

Qualification & Experience:

- Education: B.Sc. (Agriculture) / M.Sc. (Agriculture)

- Experience: Minimum 2-3 years in Agri Input Sales (Crop Protection, Crop Nutrition, Seed, or Cattle Feed)

Skills & Competencies:

- Good communication and interpersonal skills.

- Strong negotiation and relationship management ability.

- Sound knowledge of local crops, soils, and farming practices.

- Basic computer and mobile app usage for reporting.

- Self-motivated and target-driven.

Compensation:

- Salary: As per company norms (Fixed + Incentive + Allowances).

- Other Benefits: TA/DA, Travel Reimbursement, Performance Incentives, PF-ESIC, Health Insurance.

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Territory Manager Agri Input Sales