Technical Content Writer

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Company Description

Varun Digital Media is a full-service AI-powered digital marketing agency specializing in brand building, lead generation, and growth marketing across various industries in the United States. Our expertise includes healthcare, fintech, AI and automation, IT staffing, real estate, insurance, education, and manufacturing. We use a blend of creativity and data-driven strategies to deliver measurable results that drive business growth. Our customized marketing solutions help businesses establish strong digital footprints, attract qualified leads, and build customer loyalty. At Varun Digital Media, we craft growth journeys beyond traditional marketing.

We are looking for a creative and detail-oriented Content Writer with working knowledge of SEO to join our team. The ideal candidate should be an experienced writer who can produce high-quality, engaging, and search-friendly content for B2B audience, SaaS products across various formats such as blogs, landing pages, and white papers. While SEO strategy is supported by a dedicated team, a foundational understanding of SEO principles is essential.

Requirements:

• B.Tech / Bachelor’s degree in English, Journalism, or Communications
• 3+ years of professional content writing experience in a B2B or B2C tech/SaaS environment.
• Experience in developing Content Strategies and conducting Research
• Strong command of English grammar, storytelling, and writing for digital formats.
• Demonstrated ability to perform tool-based keyword research and also create keyword frameworks independently.
• Experience in aligning content structure and messaging with SEO strategies and user intent.
• Working knowledge of on-page SEO techniques and optimization metrics.
• Willingness to learn and work closely with SEO and marketing teams.

Key Responsibilities:

Content Writing & Creation:

• Write SEO-optimized content for blogs, whitepapers, landing pages, service/product pages, eBooks, case studies, and more, tailored for B2B and B2C audiences.
• Ensure all written content aligns with Google’s E-E-A-T (Expertise, Authoritativeness, and Trustworthiness) principles.
• Write answer-based content optimized for featured snippets, FAQs, and PAA sections to increase the chances of appearing in zero-click searches.
• Create conversational, voice-search optimized content designed for platforms like Google Assistant, Siri, and Alexa.
• Collaborate with other content creators and developers to create content that drives conversions, is user-friendly, and aligns with business goals.

Content Strategy & Planning:

• Develop and implement content strategies based on industry trends, competitor analysis, and search intent.
• Collaborate with the SEO team, marketing, and designers to ensure content aligns with overall SEO strategy.
• Work on content gap analysis and create topic clusters to improve website authority and user engagement.
• Research and identify new content opportunities that align with business goals and SEO priorities.

SEO Strategy & Implementation:

• Develop and execute comprehensive SEO strategies for B2B and B2C brands to improve organic traffic and improve rankings.
• Conduct keyword research, competitor analysis, and SERP intent analysis to optimize content for target audiences.
• Implement advanced SEO techniques like schema markup, structured data, and featured snippets to increase visibility in search engines.
• Optimize content for AEO (Answer Engine Optimization), VSO (Voice Search Optimization), and PAA (People Also Ask) to target specific search queries.

Why Join Us?

• Be part of a fast-growing SEO and Content team driving measurable results and business impact.
• Gain hands-on experience with premium SEO tools and AI-powered content optimization workflows.
• Work on diverse and high-value projects for leading B2B and B2C brands across industries.
• Thrive in a collaborative culture that encourages innovation, learning, and career growth.
• Enjoy a competitive compensation package with performance-based rewards.

Apply Now

If you are interested in this position, please share your updated CV at reshma@varundigitalmedia.com.

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