Tech Lead - SEO & Performance Optimization

SEO & Performance Optimization (B2B/B2C Platforms)

• Conduct in-depth analysis of platform performance metrics, traffic trends, and user behaviour to identify bottlenecks and improvement areas.
• Develop and implement solutions to optimise platform speed, stability, SEO rankings, and overall user experience.
• Perform

  regular SEO audits

  to ensure compliance with search engine best practices and maintain competitive visibility.
• Carry out keyword research, on-page optimisation, and content strategy alignment to improve

  organic search performance

  .
• Monitor and report on

  key SEO KPIs

  such as organic traffic growth, keyword rankings, conversion rates, and bounce rates.
• Present detailed performance and SEO reports to business stakeholders, highlighting trends, opportunities, and strategic recommendations.
• Collaborate with developers, UI/UX designers, and content creators to ensure SEO and performance strategies are integrated into all platform updates.
• Apply advanced technical SEO principles, including

  crawl budget management

  , content pruning, and prevention of keyword cannibalisation.
• Leverage tools such as

  Google Analytics 4, Google Search Console, Screaming Frog

  , and other industry-standard platforms to inform strategies and measure success.
• Stay ahead of the curve by keeping up with

  search engine algorithm updates

  , emerging SEO trends, and web optimisation technologies.

• Proven experience in technical SEO, website performance optimisation, and large-scale B2B/B2C platform management.
• Strong analytical skills with proficiency in Google Analytics 4 and SEO audit tools.
• Excellent problem-solving abilities and a results-driven approach.
• Strong communication skills for effective stakeholder and cross-team collaboration.