Teaching Journalism & Mass Media - Social Media Marketing & Integrated Campaigns

Faculty in Social Media Marketing & Integrated Campaigns

The role requires a balance of academic teaching and practical mentorship, enabling students to think strategically across media and develop portfolio-ready campaign work.

Key Responsibilities

• Teaching & Curriculum Delivery

• Deliver lectures, workshops, and lab sessions on Social Media Marketing.
• Teach utilization of ad tools such as

  Google Ads/AdSense, Meta Business Suite, LinkedIn Ads, YouTube Ads

  , and other relevant platforms.
• Guide students on the end-to-end process of

  paid ad campaigns

  : strategy, targeting, budgeting, creative asset planning, monitoring, and analytics.
• Develop students’ ability to

  plan and execute integrated campaigns

  , coordinating across

  print, digital, and social teams

  .

• Integrated Campaign Thinking

• Train students to

  ideate and design holistic 360° campaigns

  .
• Mentor them on how messaging, visuals, and media planning differ across platforms but connect into one unified campaign.
• Encourage collaborative project work simulating agency structures where print, digital, and social elements come together.

• Practical Learning Integration

• Develop

  mini projects and live simulations

  (e.g., running real campaigns with limited budgets, mock brand briefs, integrated media planning).
• Mentor students in creating

  portfolio-ready 360° campaign strategies

  .
• Use

  case studies

  of successful integrated campaigns to demonstrate best practices.

• Assessment & Evaluation

• Design assignments, juries, and evaluation rubrics aligned with campaign outcomes.
• Evaluate students on creativity, strategy, and ability to integrate multiple media into campaigns.

• Industry Engagement

• Stay updated with the latest

  trends, policies, and tools

  across media.
• Collaborate with

  print, broadcast, and digital experts

  to enhance cross-media exposure.
• Engage with industry professionals for guest lectures, internships, and live projects.

Required Qualifications

• Master’s degree in

  Mass Communication, Marketing, Advertising, or Digital Media

  .
• Minimum

  2–3 years of professional/teaching experience

  in digital/social media marketing, advertising, or integrated campaigns.
• Expertise in

  Google Ads, Meta Business Suite, SEO/SEM, and analytics

  .
• Strong knowledge of

  media planning, campaign integration, and cross-platform strategy

  .

Skills & Competencies

• Proficiency in

  digital ad platforms and analytics dashboards

  .
• Ability to mentor students in

  strategic cross-media thinking

  .
• Strong communication and presentation skills.
• Creative and analytical mindset.
• Collaborative approach to work with faculty across media, design, and journalism.

For Application - s.pillai36773@paruluniversity.ac.in