Job
Description
As a Marketplace Growth and Optimization Manager, you will play a crucial role in enhancing the visibility, revenue, and strategic importance of select exclusive creator categories on the platform. This will involve taking end-to-end ownership of these categories and leading a regional and central team to manage, scale, and optimize the creator supply network across different geographies. Your responsibilities will include developing strategies to improve creator discovery, implementing competitive pricing structures, and driving initiatives to increase order volumes and brand spending on the marketplace. Additionally, you will be tasked with establishing and managing strategic partnerships to strengthen the exclusive supply network and unlock additional value opportunities for creators and brands. You will be responsible for leading creator onboarding and engagement initiatives to build a diverse and high-quality pool of creators while ensuring consistency and efficiency in processes. Building trust-based relationships with creators to achieve industry-leading pricing, service quality, and retention will be essential. Collaboration with demand teams to develop and launch creator packages aligned with brand requirements, as well as overseeing delivery automation and centralized workflows, will be part of your role to ensure seamless brand-creator transactions and timely campaign execution. Taking complete P&L ownership of the assigned creator categories, you will track key metrics such as revenue, order volume, creator retention, and feature adoption to drive continuous improvement. Designing, implementing, and monitoring KPIs to ensure high-quality and timely campaign delivery, enhancing brand satisfaction, and promoting repeat business will be crucial. You will also lead analytical projects to address structural challenges, optimize operations, and identify growth opportunities using data-driven insights. Your role will involve collaborating with internal teams such as marketing, product, tech, operations, and finance to execute category-level and central projects aligned with company objectives. Aligning marketplace supply initiatives with broader brand campaigns will be essential to ensure cohesive positioning, competitive pricing, and effective promotional activities. Acting as the primary point of contact for stakeholders, you will provide regular updates on performance, challenges, and opportunities while adapting strategies as needed. Driving market expansion and strategy development will be a key focus, including defining and executing a roadmap to scale the marketplace across India and laying the groundwork for global expansion. Analyzing industry trends, market dynamics, and competitor offerings to maintain a competitive edge and adjust strategies proactively will be part of your responsibilities. You will also work to solve structural challenges at the central level, accelerate category growth, and innovate new revenue streams and creator monetization models for sustained scale. To excel in this role, you should have 4+ years of experience in Marketplace management, possess an analytical mindset to interpret data and derive actionable insights, demonstrate excellent negotiation and communication skills, showcase creative thinking and problem-solving abilities, and exhibit structured thinking with strong analytical skills and process/data orientation. Stakeholder management skills are crucial for this cross-functional role, requiring the ability to drive results while collaborating with diverse teams. Strong verbal and written communication skills, proficiency in SQL, Advanced Excel, and BI tools, as well as P&L management experience of a category, would be preferred qualifications for this position.,