Strategy Head

Xaxis

18 - 20 years

30 - 35 Lacs

mumbai

Posted:1 day ago| Platform:

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Skills Required

consumer research market analysis media strategy strategic planning market research account management business intelligence analytics media planning brand building

Work Mode

Work from Office

Job Type

Full Time

Job Description

Full-Funnel Media Deployment: Spearhead the development and execution of a comprehensive full-funnel media deployment approach. This involves strategically planning campaigns across various stages of the customer journey, from awareness to conversion.
Strategic Planning: Develop integrated media strategies aligned with client objectives, ensuring a seamless blend of traditional and digital channels.
Client Collaboration: Build strong, collaborative relationships with clients to understand their business goals, challenges, and opportunities. Provide strategic insights and recommendations to address client needs.
Development of Integrated Media Models: Create and implement innovative and customized media models that integrate various channels to drive optimal client outcomes. These models should leverage a data-driven approach, utilizing predictive analytics to enhance strategic decision-making.
Data-Driven Approach: Implement a data-driven approach to analyze campaign performance, consumer behaviour, and market trends. Utilize data insights to refine and optimize media strategies for improved business outcomes. Set up Data war rooms, Market mix modelling and strategic thinking across key clients across industries & sectors
Market Research: Conduct thorough market analysis, competitor assessments, and industry trends to inform strategic recommendations. Utilize data-driven insights to guide decision-making processes.
Cross-Functional Collaboration: Work closely with other departments, including creative, analytics, and account management teams, to ensure cohesive and impactful campaign execution across the entire customer journey.
Innovation: Stay abreast of emerging technologies, media trends, and industry developments. Integrate innovative approaches into strategic plans to maintain a competitive edge.
Performance Analysis: Implement robust measurement and analytics frameworks to assess the performance of media campaigns at every stage of the funnel. Provide timely and actionable insights, employing predictive analytics to forecast and drive optimal business outcomes.
Budget Management: Collaborate to develop and manage budgets for full-funnel media campaigns, ensuring optimal allocation of resources and ROI for clients.
Thought Leadership: Establish thought leadership in the field of media strategy by staying at the forefront of industry trends, contributing insights, and representing Mindshare at industry events. Share expertise internally and externally to elevate the agencys profile.

How you will make an IMPACT:

Demonstrates an inclusive leadership style, able to lead with clear instructions and direction while continually seeking out feedback
Collaborates with account leads, new business teams, data, digital and strategy teams to improve the quality of our strategic output across clients and pitches
Delivers innovative and effective strategy that drives us forward as an agency
Deliver localized data, product & strategic capabilities positioning & delivery mechanism
Inspires and coaches agency teams to be better planners and strategists, e.g. facilitation and output of ideation sessions
Inspires and drives a data-centric agenda, propelling Mindshare forward with our analytics business intelligence towards better storytelling and client growth.

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