Strategy Head

Essencemediacom

18 - 20 years

30 - 35 Lacs

mumbai

Posted:1 day ago| Platform:

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Skills Required

consumer research market analysis media strategy strategic planning market research account management business intelligence analytics media planning brand building

Work Mode

Work from Office

Job Type

Full Time

Job Description

Full-Funnel Media Deployment: Spearhead the development and execution of a comprehensive full-funnel media deployment approach. This involves strategically planning campaigns across various stages of the customer journey, from awareness to conversion.
Strategic Planning: Develop integrated media strategies aligned with client objectives, ensuring a seamless blend of traditional and digital channels.
Client Collaboration: Build strong, collaborative relationships with clients to understand their business goals, challenges, and opportunities. Provide strategic insights and recommendations to address client needs.
Development of Integrated Media Models: Create and implement innovative and customized media models that integrate various channels to drive optimal client outcomes. These models should leverage a data-driven approach, utilizing predictive analytics to enhance strategic decision-making.
Data-Driven Approach: Implement a data-driven approach to analyze campaign performance, consumer behaviour, and market trends. Utilize data insights to refine and optimize media strategies for improved business outcomes. Set up Data war rooms, Market mix modelling and strategic thinking across key clients across industries & sectors
Market Research: Conduct thorough market analysis, competitor assessments, and industry trends to inform strategic recommendations. Utilize data-driven insights to guide decision-making processes.
Cross-Functional Collaboration: Work closely with other departments, including creative, analytics, and account management teams, to ensure cohesive and impactful campaign execution across the entire customer journey.
Innovation: Stay abreast of emerging technologies, media trends, and industry developments. Integrate innovative approaches into strategic plans to maintain a competitive edge.
Performance Analysis: Implement robust measurement and analytics frameworks to assess the performance of media campaigns at every stage of the funnel. Provide timely and actionable insights, employing predictive analytics to forecast and drive optimal business outcomes.
Budget Management: Collaborate to develop and manage budgets for full-funnel media campaigns, ensuring optimal allocation of resources and ROI for clients.
Thought Leadership: Establish thought leadership in the field of media strategy by staying at the forefront of industry trends, contributing insights, and representing Mindshare at industry events. Share expertise internally and externally to elevate the agencys profile.

How you will make an IMPACT:

Demonstrates an inclusive leadership style, able to lead with clear instructions and direction while continually seeking out feedback
Collaborates with account leads, new business teams, data, digital and strategy teams to improve the quality of our strategic output across clients and pitches
Delivers innovative and effective strategy that drives us forward as an agency
Deliver localized data, product & strategic capabilities positioning & delivery mechanism
Inspires and coaches agency teams to be better planners and strategists, e.g. facilitation and output of ideation sessions
Inspires and drives a data-centric agenda, propelling Mindshare forward with our analytics business intelligence towards better storytelling and client growth.

Skills and Experience

Three superpowers set you up for success.

A flexible and adaptable mindset - you can naturally adjust your thinking given new information and constraints. You are energized by the twists and turns along the way, not defeated by them.
A profoundly empathetic problem-solver and communicator- you skillfully approach challenges from the view of the consumer or client. You can empathetically understand diverse perspectives; using those to inform the approach.
Ability to connect the dots and land the plane - you can merge disparate needs and inputs into a cohesive strategy that becomes an action plan. Your ability to craft the strategy is just as critical as your ability to make it simple and tangible.
You are naturally curious, action-oriented, and an empathetic listener and problem solver.
You source every insight and data point in your quest to understand people, systems, behaviours, and trends and can transform these insights into compelling strategies and platforms.
You understand performance marketing, data & technology and what that means for our business, comms, and marketing strategies.
You can naturally connect easily with senior clients and team members from all disciplines and walks of life.
Its in your nature to push our teams, our clients, and yourself to new ways of looking at the world and empathizing with our customers and each other.
You are an expert storyteller who can translate your story into actionable next steps and "so what" for the business.
Exceptional leadership skills with the ability to go macro and micro at the same time and have the ability to translate the larger vision of the function to deliver on the ground.
An ace collaborator with peers and other cross functional teams with the ability to harness the best out of everyone. Be a mentor to one s immediate team and make them achieve their full potential

Essential Skills + Experience:

18+ years of relevant agency and strategic experience in media, communications strategy, digital strategic planning brand-side experience will also be considered
Exposure to a variety of industry verticals with depth and breadth of expertise in one or two categories
Strong understanding of the connection and impact of brand-building and performance-focused end-to-end media strategies
Excellent communication & interpersonal skills including evidence of presentation design and delivery at a senior client level
Proven track record of collaborating with and supporting clients in distilling business challenges into concise outcome based solutions
Ability to process and interpret comprehensive data sets and learnings to create a compelling story and simplify the complex into actionable strategic guidance and principles
Evidence of working across multiple stakeholders and disciplines/capabilities
Experience using syndicated research tools, consumer research methodologies & techniques
Experience leading multi-market or global media & communication strategy ideal but not essential
Curiosity and interest in staying abreast of new technologies, products and services of media owners, content owners, production agencies, research companies and suppliers that can elevate the design and delivery of business, media & communication strategies
Cross-channel media planning experience

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