Strategy | Campaign Platforms Specialist

About the Role:

We’re looking for a sharp, experienced, and hands-on MarTech Strategy Specialist with 5+ years of experience in CEP platforms like CleverTap, MoEngage, and Braze. If you've built campaign strategies, configured user journeys, and collaborated across teams to deliver scalable lifecycle programs, this role is for you.

This is a critical, high-impact position at Attributics, where you'll be part of the core team shaping marketing operations and customer engagement strategy for high-growth clients.

Key Responsibilities:

• Lead strategy, planning, and execution of multi-channel marketing campaigns (Push, Email, WhatsApp, In-App, SMS) using CleverTap, MoEngage, and Braze
• Architect user journeys and lifecycle strategies that drive acquisition, engagement, retention, and reactivation
• Own configuration and governance of segments, events, user properties, and campaign rules within these CEPs
• Collaborate with growth, product, and engineering teams to translate business goals into structured campaign flows and automations
• Act as an internal subject matter expert on CEP tools, staying updated with the latest capabilities and best practices

Requirements:

• 5+ years of hands-on experience with CleverTap, MoEngage, or Braze
• Proven experience in strategizing and executing campaigns across lifecycle stages and digital channels
• Strong understanding of user segmentation, event-based targeting, and real-time personalization
• Ability to work independently and manage projects across multiple stakeholders
• Excellent verbal and written communication
• Nice to Have - Prior agency or consulting experience in campaign operations or lifecycle marketing
• Experience working with engineering teams on data instrumentation
• Familiarity with marketing attribution models and retention metrics (LTV, churn, etc.)

What We Offer:

• Competitive salary and performance-linked incentives
• Work alongside a high-caliber team across MarTech, data, and growth
• Opportunity to shape the campaign engine at a fast-growing MarTech startup
• 5-day work week
• Informal dress code and flexible hours
• Snacks, coffee, and a fun office vibe

About Attributics

Attributics helps brands personalize and optimize all consumer touchpoints to improve user engagement, retention, and lifetime value. It's the only solution built to address the needs of retention and growth teams, combining audience analytics, deep segmentation, multi-channel engagement, and automation in one platform.

What makes us different? A full-stack solution with AI-powered customer journey orchestration, real-time analytics, and personalization — all in one dashboard. We work with leading brands to help them get more from every user.