Job
Description
Greetings from GT Bharathi Urban Developer !! Job Title: Senior Marketing Manager (Republic of Nature) Location : Chennai, Tamil Nadu Experience : 10+ years in luxury real estate marketing or premium brand marketing Job Overview We are seeking a highly experienced and strategic Senior Marketing Manager to lead the marketing efforts for Republic of Nature, a 32-acre luxury mixed-use township located in ECR, Chennai. The successful candidate will be responsible for developing and executing a comprehensive marketing strategy to drive the sale of 150 apartments and 60 villas, valued at approximately $50 million, before May 2025. This role demands a senior professional with deep expertise in high-ticket real estate, luxury branding, and performance-driven marketing. Key Responsibilities 1. Strategic Planning & Execution • Develop a detailed marketing strategy aligned with the sales target to sell out the inventory by May 2025. • Create a phased marketing plan focusing on monthly closures and consistent lead generation. • Identify key market segments, customer profiles, and messaging to target HNI, UHNI, and international buyers. 2. ATL (Above-the-Line) & BTL (Below-the-Line) Campaigns • Plan and execute high-impact ATL campaigns (TV, radio, print, OOH, cinema, influencer tie-ups) to enhance brand visibility. • Develop targeted BTL strategies, including events, experiential marketing, luxury exhibitions, and private networking events. 3. Digital Marketing & Lead Generation • Oversee performance-driven digital marketing campaigns across Google (search & display), Meta (Facebook, Instagram), LinkedIn, and YouTube. • Implement retargeting, lookalike audience strategies, and data-driven optimizations to maximize lead conversions. • Manage SEO/SEM and website content to increase organic traffic and conversion rates. 4. Social Media & Brand Positioning • Develop a premium social media presence consistent with the luxury brand image. • Curate engaging content, including video tours, lifestyle narratives, influencer partnerships, and customer testimonials. • Drive engagement through innovative social media campaigns and real-time responses. 5. Events & On-Ground Activations • Organize exclusive launch events, site visits, and VIP experiences tailored for HNIs, UHNI clients, and investor networks. • Build partnerships with luxury lifestyle brands, clubs, and private member networks to attract high-net-worth clients. 6. Sales Support & Pre-Sales Alignment • Collaborate with the sales team to create high-quality collaterals (brochures, presentations, virtual tours). • Develop lead nurturing strategies, including email drip campaigns and WhatsApp communications. • Ensure seamless handover of leads to the sales team with a robust lead-tracking system. 7. Budgeting & Performance Tracking • Develop and manage the marketing budget effectively, ensuring a strong ROI. • Set clear KPIs (e.g., lead volume, conversion rate, cost per lead) and monitor performance closely. • Provide regular reports and insights to leadership on campaign performance and sales impact. Key Qualifications 10+ years of senior-level experience in real estate, luxury, or premium brand marketing. Proven track record of driving high-ticket sales through strategic marketing. Expertise in both ATL and BTL strategies, including luxury product positioning. Strong understanding of digital marketing platforms, performance analytics, and lead generation. Experience in organizing high-profile events and building relationships with HNI and UHNI networks. Excellent communication, leadership, and project management skills. Ability to work in a fast-paced, high-pressure environment with monthly sales targets. Preferred Background • Experience with high-value real estate (luxury villas and apartments). • Exposure to both domestic and international markets. • Strong understanding of the luxury market and customer psychology. Performance Metrics Lead generation volume and quality Monthly sales conversions and inventory closure rate ROI on marketing spend Brand visibility and engagement across all platforms Customer feedback and satisfaction Interested candidates can share their CV to recruitment@gtgroup.in
