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Sr Product Marketing Manager

Sr Product Marketing Manager

CtrlS

5 - 9 years

12 - 17 Lacs

Kolkata Mumbai New Delhi Hyderabad Pune Chennai Bengaluru

Posted:1 hour ago| Platform:

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Skills Required

Product management Training Content strategy Sales Competitive analysis Social media Market research Customer engagement Market penetration Product marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

1. Go-to-Market (GTM) Strategy & Execution

Develop and execute GTM strategies for new product launches, feature enhancements, and market expansion.
Define and drive positioning, messaging, and differentiation strategies.
Collaborate with product management, sales, and demand generation teams to ensure successful market penetration.

2. Market Research & Competitive Analysis

Conduct market research to understand customer needs, industry trends, and competitive landscape.
Develop customer personas and segmentation strategies.
Provide insights to product management for feature development and innovation.

3. Product Positioning & Messaging

Craft compelling messaging that highlights the product s value proposition and competitive advantages.
Ensure consistent messaging across all marketing channels (website, social media, content, sales collateral, etc.).

4. Sales Enablement & Training

Develop sales collateral, presentations, battle cards, and case studies to support the sales team.
Conduct training sessions to educate sales and customer success teams about product updates and value propositions.
Gather sales feedback and refine marketing materials accordingly.

5. Content Strategy & Thought Leadership

Collaborate with content and brand teams to create whitepapers, blogs, videos, and webinars.
Drive thought leadership initiatives to position the company as an industry expert.

6. Customer Engagement

Develop case studies and testimonials to showcase customer success stories.
Drive customer education programs such as webinars, newsletters, and user communities.
Work with product teams to incorporate customer feedback into future product iterations.

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Sr Product Marketing Manager