Sr. Marketing Executive / Assistant Manager

Location:

About Us:

Silvereye is a fast-growing technology solutions provider, solving complex IT challenges for enterprises and government organizations. We are building a marketing function that is deeply account-centric and ABM-led, enabling sales with sharper targeting, stronger account engagement, and measurable pipeline growth.

account-based demand generation

Role Overview

executing account-based marketing (ABM) campaigns

If you have experience with B2B IT services, enterprise campaigns, or ABM platforms, youll thrive here. Candidates with a technical background (BTech/BE) plus MBA/PGDM in Marketing are preferred, as youll need to translate IT concepts into compelling narratives.

Key Responsibilities

Account-Based Marketing (ABM) & Demand Generation

• Identify target accounts in partnership with sales and create multi-touch engagement strategies.
• Execute ABM plays: personalized email nurtures, LinkedIn campaigns, microsites, and account-specific content.
• Segment accounts by industry, revenue, or IT footprint to tailor campaigns.
• Track engagement at account and persona level to generate insights for sales.

Content & Campaigns

• Develop tailored content for CIO/CTO/ITDM personas: case studies, solution briefs, explainer videos.
• Repurpose long-form content into ABM-friendly formats (1-pagers, infographics, carousels).
• Manage campaign execution across LinkedIn, email, and webinars.

Marketing Automation & Analytics

• Build ABM workflows and nurture journeys in HubSpot (or equivalent).
• Create and manage landing pages and lead forms for target account clusters.
• Track engagement metrics (account penetration, influenced pipeline, deal acceleration).

Creative & Social Media

• Use Canva/AI tools to build campaign creatives.
• Maintain consistent brand storytelling across digital channels.
• Amplify ABM content through company and leadership LinkedIn handles.

Required Skills & Tools

Must-Have:

• Hands-on with ABM and automation tools: HubSpot, LinkedIn Campaign Manager, Apollo.io (or equivalent).
• Strong understanding of B2B buyer journeys and enterprise IT decision-making.
• Proficiency in ChatGPT (or similar AI tools), Canva, GA4 basics.
• Strong writing skills to simplify technical IT concepts.

Good-to-Have:

• Experience managing and growing social media handles (brand or personal) with measurable engagement.
• Strong grounding in

  content strategy

  ability to plan, repurpose, and scale content across formats.
• Hands-on experience in

  events/webinars

  (planning, promotion, execution, and post-event nurture).
• Familiarity with

  SEO and keyword research basics

  (should not be the primary strength area but a supportive skill).
• Basic comfort with video and design tools like Canva, Lumen5 etc. and webinar platforms like Zoom etc.

Bonus:

• Exposure to IT services/enterprise tech marketing.
• Prior experience running ABM campaigns end-to-end.
• Experience managing your own creator/social channel with measurable growth.

Qualifications:

• BTech/BE + MBA/PGDM Marketing (preferred)
• Or Bachelors/Masters in Marketing, Business, or Communications
• 2–5 years in B2B marketing (preferably IT services or enterprise technology)

What We Offer:

• Direct ownership of ABM-led campaigns, not just siloed execution.
• Exposure to enterprise account targeting and modern ABM practices.
• Learning curve with cutting-edge martech and AI tools.
• A growth-driven environment with clear progression in marketing & growth.