Sr Manager - Strategic Accounts

WHAT YOU LL DO:

• Market & Opportunity Identification
  • Conduct deep market research and competitive analysis to identify new revenue streams, partnership opportunities, and market trends.
  • Leverage industry data and customer insights to assess feasibility, ROI, and risk for new business opportunities.
• Strategic Partnership Development
  • Build and manage a pipeline of prospective partners, including enterprise clients, distribution partners, and ecosystem collaborators.
  • Lead initial outreach, pitch presentations, and value proposition discussions with C-level executives and key decision-makers.
  • Support the strategic account time with strategy and execution of growth opportunities
• Sales Enablement & Deal Closure
  • Own the full business development lifecycle: prospecting, qualifying, negotiating, and closing.
  • Collaborate with legal and finance teams to structure contracts, pricing models, and deal terms.
  • Develop customized proposals, RFIs/RFPs, and solution-based sales pitches to effectively address client needs.
• Cross-Functional Collaboration
  • Work closely with Product, Marketing, Customer Success, and Data teams to ensure alignment between business goals and product offerings.
  • Serve as the voice of the customer internally communicate market feedback and feature requests to product and strategy teams.
• Thought Leadership & Market Positioning
  • Represent Zinnia at industry events, conferences, and panels to enhance visibility and credibility within target markets.
  • Develop and publish thought leadership content (e.g., blogs, whitepapers, webinars) in collaboration with the marketing team.
  • Stay ahead of industry trends and competitor movements to proactively shape Zinnia s BD strategy.
• Performance Monitoring & Reporting
  • Define, track, and report on KPIs for business development initiatives (e.g., pipeline velocity, deal conversion rate, partnership impact).
  • Regularly update leadership on progress against goals, risks, and key learnings from business development efforts.
  • Use CRM tools and analytics platforms to maintain accurate pipeline and performance data.
• Process Optimization & Scalability
  • Continuously improve outreach, qualification, and onboarding processes to drive scalability and repeatability.
  • Implement best practices and playbooks for outreach, discovery calls, and deal structuring.
  • Collaborate with Revenue Operations or Sales Ops (if applicable) to streamline tooling, workflows, and data hygiene.

WHAT YOU LL NEED:

• 5-7+ years of experience in business development, partnerships, or strategic sales (preferably in technology, digital health, or financial services).
• Proven track record of identifying and closing high-impact deals and partnerships.
• Strong analytical and strategic thinking skills with the ability to translate insights into actionable plans.
• Excellent communication and negotiation skills, with comfort presenting to executive-level stakeholders.
• Experience working in cross-functional teams and dynamic startup or scale-up environments.
• Familiarity with digital health, fintech, or SaaS business models.
• Experience working with data products, APIs, or platform-based solutions.
• MBA or relevant advanced degree is a plus.