Sr. Manager- Offline Marketing

Air India Express is hiring for Sr. Manager - Offline Marketing for Gurugram (Head Quarters). Interested candidates are requested to please provide an updated resume at swati.chouhan@airindiaexpress.com Job Purpose The Marketing Manager will collaborate with the Head of Brand, Social, Design, and Content to develop and implement offline customer experience marketing plans that align with the brands business objectives. This role will focus on enhancing the customer journey through impactful outdoor advertising and engaging offline experiences, ultimately driving flight and ancillary revenue. Role & responsibilities Strategic Planning: Develop and execute strategic and tactical marketing plans that enhance offline customer experiences and meet defined business goals. Campaign Management: Act as the primary internal point of contact for campaign planning and execution across all offline marketing functions, including outdoor advertising, promotions, and partnerships. Collaborate with internal creative teams to ensure consistent messaging and branding. • Cross-Functional Collaboration: Work closely with teams in Sales, Distribution, Customer Happiness, and Commercial Planning to create and execute high[1]impact offline campaigns that resonate with target audiences. Cost Management: Optimise media spend for offline campaigns by monitoring and reporting on key performance indicators, including cost of acquisition, ROI, and the impact on brand awareness and customer engagement. Performance Tracking: Track, measure, and report on the performance of offline marketing initiatives, providing insights to improve future campaigns. Agency Collaboration: Partner with creative and media agencies to execute offline advertising campaigns and related programs effectively. Market Opportunities: Identify opportunities for enhancing the offline customer experience and expanding the brands presence in key markets Preferred candidate profile Strategic Thinker: Ability to develop long-term marketing strategies aligned with business objectives. Analytical Mindset: Strong capability to analyze data and metrics for informed decision-making. Collaborative Leader: Proven ability to work effectively across teams and build strong stakeholder relationships. Detail-Oriented: Meticulous attention to detail in planning and executing marketing initiatives. Strong Communicator: Excellent verbal and written communication skills. Experience & Qualification 6+ years specifically in media planning or marketing Media Planning Manager of a travel commerce website or agency working on B2C Product or Service 5+ years experience managing media planning and performance marketing for an industry leader (#1 or #2) in travel and tourism (aviation/hospitality / OTAs) MBA / Post-Graduate Degree in Marketing from a premier institute (IIM A/B/C/L/K/I, ISB, FMS, XLRI, SPJIMR etc.)