Marketing and Product Manager

Job Description

Air India Express is hiring for marketing and Product Manager for Head Quarters- Gurugram. Interested candidate's are requested to please drop your resume at swati.chouhan@airindiaexpress.com Job Purpose Responsible for leveraging customer data to drive targeted marketing campaigns and enhance customer engagement Role & responsibilities Segment customer database based on demographic, behavioral, and transactional data to create targeted marketing lists. Execute email marketing campaigns targeting segmented customer groups, leveraging personalized content and offers to drive engagement and conversions. Manage email automation workflows, including triggered emails, drip campaigns, and lifecycle marketing initiatives. Oversee the CRM platform, ensuring data accuracy, completeness, and compliance with data privacy regulations. Optimize CRM system configuration and functionality to support database marketing objectives and campaign requirements. Implement personalization strategies to deliver dynamic content and personalized experiences across email, website, and other digital touchpoints. Utilize dynamic content blocks, dynamic subject lines, and other personalization techniques to enhance relevance and effectiveness of marketing communications. Conduct A/B testing and multivariate testing of email campaigns, landing pages, and other digital assets to optimize performance and drive incremental improvements. Analyze test results and iterate on strategies to maximize campaign effectiveness and ROI. Develop and execute lifecycle marketing programs, including welcome campaigns, re-engagement campaigns, and loyalty programs, to nurture customer relationships and drive retention. Generate regular reports on key database marketing metrics, including email performance, customer segmentation, and campaign attribution. Provide insights and recommendations based on data analysis to optimize marketing strategies and drive business outcomes. Collaborate with other members of the digital marketing team to integrate database marketing initiatives with broader digital marketing strategies and campaigns Align database marketing initiatives with sales objectives and revenue targets, providing support for lead generation and customer acquisition efforts Preferred candidate profile Bachelor's in any stream, preferably from premium institutes Experience in Airlines in Marketing (Product Management/ Digital / eCommerce) Prior experience in in CRM Platforms (Salesforce, HubSpot, Marketo, Campaign Monitor etc.)