Medico Marketing Oncology - AM/DM

Role & responsibilities

Experience:

Department:

Role Summary

The Assistant Manager / Deputy Manager Medico Marketing (Oncology) will support brand strategy, product management, scientific communication, and medico-marketing initiatives for the Oncology portfolio. The role involves cross-functional collaboration with Marketing, Sales, Medical Affairs, and KOLs to ensure evidence-based and compliant brand promotion.

Key Responsibilities:

1. Product & Brand Management

• Support and execute

  Product Management

  activities across the oncology product lifecycle.
• Contribute to

  Annual Brand Plan (ABP/Band Plan)

  development including market assessment, competitive mapping, brand strategy, and tactical execution.
• Assist in

  Brand Management

  through positioning, messaging, clinical differentiation, and campaign rollout.
• Coordinate with internal teams and agencies to develop brand promotional materials and scientific tools.
  
• Track brand performance through sales analysis, feedback, and competitor insights.
  

2. Scientific & Medical Content Development

• Prepare scientific materials: slide decks, product monographs, training modules, brochures, detailers, and FAQs.
  
• Review, validate, and ensure medical accuracy and regulatory compliance of marketing content.
  
• Support brand strategy with strong clinical and scientific inputs for oncology therapies.
  

3. Cross-Functional Collaboration

• Work with Marketing, Sales, R&D, Regulatory, and Medical Affairs to support brand activities and product initiatives.
  
• Conduct scientific training for sales teams on oncology products, therapy updates, and clinical evidence.
  
• Coordinate with external agencies for content development, digital assets, and event support.
  

4. KOL Engagement & Scientific Activities

• Assist in planning and execution of CMEs, advisory boards, webinars, and scientific events.
  
• Engage with oncologists and key opinion leaders for feedback, scientific discussions, and brand advocacy.
  
• Support medical queries from field teams and ensure proper documentation.
  

5. Market Research & Insights

• Track recent oncology clinical data, treatment guidelines, competitors, and therapeutic trends.
  
• Provide insights to support brand positioning and strategic decisions.
  
• Identify gaps in the market and opportunities for new initiatives.
  

6. Compliance & Documentation

• Ensure all medico-marketing and promotional materials comply with regulatory, ethical, and internal standards.
  
• Maintain documentation for scientific references, approvals, brand plans, and product updates.
  

Key Skills & Competencies

• Strong scientific understanding of oncology therapy areas.
  
• Knowledge of

  product management

  ,

  brand planning

  , and

  medico-marketing

  processes.
• Excellent communication, scientific writing, and presentation skills.
  
• Ability to interpret clinical studies and scientific publications.
  
• Proficiency in MS Office (PPT, Excel).
  
• Collaborative, detail-oriented, and proactive.
  

Preferred Background

• 2–4 years’ experience in

  Medico Marketing/Medical Affairs/Product Management

  in the Oncology segment.
• Experience in brand strategy, ABP, promotional planning, and scientific content development.
  
• Exposure to KOL engagement and sales team training.

• Interested Candidates please send me resumes to Pitchireddy.t@hetero.com