Product & Content Marketing Manager

Write blog articles, landing page copy, long-form content, newsletters, PR articles, and product explainers .
Develop storytelling-driven content for BFSI audiences (risk, credit, product, compliance, underwriting).
Maintain consistency of tone, brand voice, and messaging across channels.

Own the entire organic social media calendar , especially LinkedIn.
Plan and execute campaigns, brand narratives, thought-leadership content, and product updates.
Work with leadership and product teams to convert insights into content.

Plan organic campaigns around product launches, webinars, customer success stories, industry updates , and events.
Create content for carousels, posts, short videos, and infographics.

Work closely with sales, product, design, and events teams to ensure marketing continuity.
Support event marketing with posts, recaps, speaker announcements, and content derived from events.

Write SEO-friendly blogs and coordinate with search/content teams for distribution.
Optimise content for reach, engagement, and lead generation.

3-6 years of experience in content marketing, copywriting, or social media for a B2B brand (preferably SaaS/BFSI).
Strong writing ability both short-form and long-form .
Understanding of BFSI, fintech, or API-based SaaS (strong plus).
Ability to translate complex technical concepts into simple and engaging content.
Comfortable working on multiple content formats and deadlines.
Familiarity with LinkedIn, SEO basics, analytics, and organic distribution strategies.

Who Will Succeed in This Role

A writer at heart, marketer by mindset.
Someone who can take ownership of content end-to-end.
Someone who can think strategically but execute quickly.