Sr. Growth Marketer

Role Overview:

Key Responsibilities:

• Own the full digital growth strategy across paid media, SEO, CRO, automation, and analytics.

• Drive customer acquisition through performance marketing across Google, Meta, LinkedIn, and other high-intent platforms.

• Optimise conversion funnels and landing pages using A/B testing, behavioural analytics, and CRO tools.

• Collaborate with product, brand, content, and tech teams to identify and execute growth experiments.

• Define and monitor KPIs like CAC, LTV, ROAS, funnel drop-offs, and retention metrics.

• Set up and refine user segmentation and targeting strategies across channels.

• Leverage tools like Google Analytics, Tag Manager, HubSpot/CRM, and automation workflows to scale personalised outreach.

• Drive SEO and content-led growth strategies in partnership with the content team.

• Stay on top of growth trends, new channels, and best practices in digital marketing.

Qualifications & Skills Required:

• Bachelor’s degree in Business, Marketing, Education, or a related field. Master degree will be an added advantage.

• Proven experience in scaling digital channels and optimising acquisition funnels

• Strong analytical and quantitative skills; ability to interpret data and make data-led decisions

• Proficiency in tools such as Google Ads, Meta Ads Manager, Google Analytics, Tag Manager, HubSpot/CRM, and data dashboards

• Experience with SEO, content strategy, and email/SMS automation

• Ability to lead cross-functional initiatives and manage external agencies or freelancers when required

• Excellent communication skills and comfort working in a fast-paced, evolving environment

Preferred but not mandatory:

• Background in EdTech, higher education, or skilling ecosystem

• Experience working in a startup or growth-stage organisation

• Familiarity with attribution modelling, lifecycle marketing, and lead scoring

• Working knowledge of no-code tools, scripts, or light HTML/CSS

for More Details Connect : Suji.c@msu.edu.in