Sr. Digital Marketing Executive

As a digital marketer, your role will involve developing engaging and informative content for various digital platforms, including social media, websites, and email marketing. You will also be responsible for planning, implementing, and executing social media strategies to increase brand awareness, engage followers, and drive traffic. Additionally, optimizing website content and structure to improve search engine rankings and increase organic traffic will be a key part of your role. Your key responsibilities will include managing and optimizing paid advertising campaigns on platforms like Google Ads and social media, including targeting, budgeting, and campaign optimization. You will also be creating and managing email marketing campaigns to nurture leads, engage customers, and promote products or services. Data analysis will be crucial as you track and analyze marketing performance data to identify trends, measure campaign effectiveness, and make data-driven decisions. Furthermore, you will be optimizing website user experience and conversion rates to improve lead generation and sales. Creating reports and analyzing data to demonstrate the return on investment (ROI) of digital marketing efforts will also be part of your responsibilities. Staying updated with the latest digital marketing trends, best practices, and tools is essential, as well as collaborating with internal teams, such as sales and product teams, to align marketing efforts with overall business goals. Qualifications Required: - Understanding of various digital marketing channels and best practices. - Ability to write engaging and persuasive content for different platforms. - Familiarity with social media platforms and strategies. - Understanding of SEO principles and techniques, as well as paid search strategies. - Ability to analyze data, identify trends, and draw meaningful conclusions. - Excellent written and verbal communication skills. - Ability to troubleshoot issues and find solutions to problems. - Ability to come up with new and creative ideas for digital marketing campaigns. - Ability to adapt to changing digital marketing trends and technologies. Please note that this is a full-time position and the work location is in person.,