Sr. Digital Marketing Executive

As a Digital Marketing Specialist, you will be responsible for creating engaging and informative content for various digital platforms, including social media, websites, and email marketing. Your role will involve planning, implementing, and executing social media strategies to increase brand awareness, engage followers, and drive traffic. Additionally, you will optimize website content and structure to improve search engine rankings and increase organic traffic through Search Engine Optimization (SEO). You will be managing and optimizing paid advertising campaigns on platforms like Google Ads and social media, including targeting, budgeting, and campaign optimization. Creating and managing email marketing campaigns to nurture leads, engage customers, and promote products or services will also be a part of your responsibilities. Tracking and analyzing marketing performance data to identify trends, measure campaign effectiveness, and make data-driven decisions is crucial for this role. Your duties will also include optimizing website user experience and conversion rates to improve lead generation and sales. You will be required to create reports and analyze data to demonstrate the return on investment (ROI) of digital marketing efforts. Staying updated with the latest digital marketing trends, best practices, and tools is essential to excel in this position. Collaboration with internal teams, such as sales and product teams, to align marketing efforts with overall business goals is also a key aspect of the role. Essential skills for this position include a solid understanding of various digital marketing channels and best practices, the ability to write engaging and persuasive content for different platforms, familiarity with social media platforms and strategies, and knowledge of SEO principles and techniques, as well as paid search strategies. Strong communication skills, analytical skills, problem-solving skills, creativity and innovation, and adaptability to changing digital marketing trends and technologies are also necessary for success in this role. This is a full-time position that requires in-person work.,