Sr Copywriter

Key Responsibilities

Creative Conceptualisation

• Develop big ideas and campaign concepts for digital, social, and integrated marketing.
• Transform briefs into sharp concepts, scripts, taglines, and short-form content.
• Maintain consistency of brand voice across all communication.
  

Copywriting & Content Creation

• Write high-quality copy for digital ads, social media, films, websites, emailers, and brand campaigns.
• Create storytelling-led content that drives engagement and brand recall.
• Craft scripts for video content, brand films, and motion creatives.
  

Collaboration & Execution

• Work closely with art directors, designers, strategists, and account teams.
• Ensure copy aligns with creative direction, client objectives, and brand guidelines.
• Provide clear rationale and confidently present ideas to internal teams & clients.
  

Quality & Leadership

• Review and refine the work of junior writers.
• Push creative boundaries while maintaining clarity, accuracy, and relevance.
• Provide insights on trends, cultural moments, and new content formats.
  

Skills & Experience Required

• 3–6 years of experience in copywriting at a digital/creative agency.
• Strong command of English with an ability to write in multiple tones for eg: witty, emotional, informative, minimalist.
• Proven experience across digital campaigns, scripts, brand storytelling, and social content.
• Familiarity with pop culture, internet trends, and consumer behaviour.
• Excellent presentation skills and creative articulation.
  

What Success Looks Like

• Fresh, memorable ideas.
• High-quality copy with attention to detail.
• Strong synergy with design & strategy teams.
• Smooth client presentations and approvals.
• A portfolio that demonstrates consistent creative growth.