Spare Sales Specialist

ElectroMech Lift Trucks Pvt. Ltd. and Hyster- Yale have entered into an agreement for the sales and service of the Yale brand of forklifts and lift trucks in India since early 2017. Yale is one of the oldest forklift manufacturers in the world and identify as a leading manufacturer of lift trucks & products for over 140 years. Yale provides a premium range of forklifts and lift trucks and ElectroMech Lift Trucks Pvt. Ltd. has partnered with Yale for the sales & services of forklifts & lift trucks in India. ElectroMech is known for its industrial overhead cranes and is a market leader in this category. With an agenda to diversify its portfolio & add value to its customers, the ElectroMech Lift Trucks Pvt. Ltd. brand was established. This association benefits from the leadership position of ElectroMech in the Indian market and dependable service support under the aegis of its group company - Cranedge. Bolstered further by the global brand name of Hyster- Yale, which has deep technological roots in the industry. ElectroMech Lift Trucks Pvt. Ltd. is here to cater to the industry's rising demands by providing premium forklifts & lift trucks for your material handling requirements.

Website - http://www.emechyale.in

Required Skills:

• Has highly developed all round interpersonal skills.
• Excellent communication, presentation, networking and negotiation skills.
• Customer service oriented with a positive, well-motivated attitude.
• Conscientious, hard-working and driven to improve sales and activity performance beyond targets

Key Responsibilities:

• Parts Sales & Revenue Growth:

• Achieve monthly and annual spare parts sales targets.
• Identify and pursue new sales opportunities across assigned territories and customer segments.

• Pricing Strategies:

• Develop and implement effective pricing strategies.
• Review gross margin regularly to ensure profitability while remaining competitive.

• Parts Promotion Activities:

• Design and execute marketing campaigns to promote slow-moving or high-margin parts.
• Collaborate with service teams to promote preventive maintenance kits and bundled offers.

• Customer Relationship Management:

• Maintain strong relationships with key accounts and customers.
• Resolve customer complaints related to spare parts with urgency and professionalism.

• Part Identification:

• Use parts catalogs,technical drawings, and digital tools for accurate part identification.
• Liaise with service technicians and OEMs for clarification where needed.

• Enquiry Generation:

• Generate and track enquiries through cold calls, email campaigns, customer visits, and service lead coordination.
• Maintain an active enquiry pipeline and ensure high conversion rates.

• Customer Visits & Field Engagement:

• Conduct regular customer visits (minimum planned visits/month).
• Submit visit reports, gather customer feedback, and follow up on parts performance and repeat requirements.

• Inventory Management Support:

• Share demand forecasting and consumption trends to help maintain optimal levels.
• Identify recommend liquidation plans for non-moving or obsolete parts.

• Market Intelligence:

• Gather pricing.
• Provide feedback the product and procurement teams.

MIS Reporting Documentation:

• Maintain records of sales, orders, quotations, and forecasts.
• Submit timely on KPIs, outstanding payments, and pipeline.