Social Media Strategist

Position: Social Media Strategist (Senior Level)

Experience: 5+ years

Location: Noida

Type: Full-time

About the Role

We at Wisefolks are seeking a sharp, experienced, and data-driven Social Media

Strategist to lead the strategy and execution of high-impact campaigns across various

platforms. This role is perfect for someone who blends creative thinking with

performance insights, understands audience behaviour, and has a proven history of

growing brands and achieving results through social media. Background in content

marketing, influencer strategy, or brand-building campaigns.

Key Responsibilities

• Develop and lead comprehensive social media strategies for campaigns, clients,

and brand storytelling.

• Plan content calendars, platform-specific strategies, influencer engagement, and

performance KPIs.

• Collaborate with content writers, designers, and video teams to ensure creative

excellence and platform suitability.

• Monitor analytics, engagement metrics, and trends to optimize content and

strategy.

• Prepare campaign reports, insights, and client presentations.
• Stay updated on the latest digital trends, tools, and platform algorithm changes.

Requirements

• Minimum 5 years of experience in social media strategy, preferably within a digital

or media agency preferably Government/Public sector.

• Proven success in managing multi-platform campaigns (Meta, Instagram,

X/Twitter, YouTube, LinkedIn).

• Strong understanding of audience segmentation, paid versus organic strategy,

and platform analytics.

• Experience with social media management and reporting tools (e.g., Hootsuite,

Sprout Social, Meta Business Suite, Google Analytics).

• Excellent communication, storytelling, and creative collaboration skills.
• Ability to manage multiple campaigns, timelines, and clients concurrently.

Job Type: Full-time

Pay: ₹13,257.98 - ₹38,025.97 per month

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift

Work Location: In person