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Social Media Strategist

5 years

1 - 4 Lacs

Posted:1 day ago| Platform: GlassDoor logo

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On-site

Job Type

Full Time

Job Description

Position: Social Media Strategist (Senior Level)

Experience: 5+ years

Location: Noida

Type: Full-time

About the Role

We at Wisefolks are seeking a sharp, experienced, and data-driven Social Media

Strategist to lead the strategy and execution of high-impact campaigns across various

platforms. This role is perfect for someone who blends creative thinking with

performance insights, understands audience behaviour, and has a proven history of

growing brands and achieving results through social media. Background in content

marketing, influencer strategy, or brand-building campaigns.

Key Responsibilities

  • Develop and lead comprehensive social media strategies for campaigns, clients,

and brand storytelling.

  • Plan content calendars, platform-specific strategies, influencer engagement, and

performance KPIs.

  • Collaborate with content writers, designers, and video teams to ensure creative

excellence and platform suitability.

  • Monitor analytics, engagement metrics, and trends to optimize content and

strategy.

  • Prepare campaign reports, insights, and client presentations.
  • Stay updated on the latest digital trends, tools, and platform algorithm changes.

Requirements

  • Minimum 5 years of experience in social media strategy, preferably within a digital

or media agency preferably Government/Public sector.

  • Proven success in managing multi-platform campaigns (Meta, Instagram,

X/Twitter, YouTube, LinkedIn).

  • Strong understanding of audience segmentation, paid versus organic strategy,

and platform analytics.

  • Experience with social media management and reporting tools (e.g., Hootsuite,

Sprout Social, Meta Business Suite, Google Analytics).

  • Excellent communication, storytelling, and creative collaboration skills.
  • Ability to manage multiple campaigns, timelines, and clients concurrently.

Job Type: Full-time

Pay: ₹13,257.98 - ₹38,025.97 per month

Benefits:

  • Health insurance
  • Provident Fund

Schedule:

  • Day shift

Work Location: In person

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