Social Media Strategist

We're looking for a sharp, trend-savvy Social Media Strategist to lead the charge shaping strategy, driving engagement, and making brands unmissable online.

Key Responsibilities:

Strategic Planning

• Develop comprehensive, data-informed social media strategies tailored to client objectives across platforms (Instagram, Facebook, X, LinkedIn, YouTube, etc.).
• Conduct competitive and audience research, platform audits, and content analysis to inform direction.

Content Development & Oversight

• Collaborate with creative and marketing teams to conceptualize, brief, and oversee the creation of engaging, high-performing content.
• Guide tone of voice, visual consistency, and brand storytelling across all social touchpoints.

Campaign Execution & Management

• Own and manage monthly content calendars, campaign timelines, and publishing workflows.
• Identify real-time opportunities (trends, pop culture) to insert brands into relevant conversations.

Analytics, Reporting & Optimization

• Track and analyse campaign and platform performance using tools like Meta Business Suite, Google Analytics, and native insights dashboards.
• Create and present monthly/quarterly performance reports with actionable insights and clear recommendations.

Client Collaboration

• Act as a key point of contact for clients on all social strategy-related matters.

Innovation & Trendspotting

• Stay ahead of platform updates, content formats, creator trends, and digital culture shifts to keep clients competitive.
• Propose new ideas for testing content types, platform features, or influencer partnerships.

Job Type: Full-time

Pay: ₹10,875.25 - ₹38,292.09 per month

Work Location: In person