Social Media Strategist

We're looking for a sharp, trend-savvy Social Media Strategist to lead the charge shaping strategy, driving engagement, and making brands unmissable online. Key Responsibilities: Strategic Planning Develop comprehensive, data-informed social media strategies tailored to client objectives across platforms (Instagram, Facebook, X, LinkedIn, YouTube, etc.). Conduct competitive and audience research, platform audits, and content analysis to inform direction. Content Development & Oversight Collaborate with creative and marketing teams to conceptualize, brief, and oversee the creation of engaging, high-performing content. Guide tone of voice, visual consistency, and brand storytelling across all social touchpoints. Campaign Execution & Management Own and manage monthly content calendars, campaign timelines, and publishing workflows. Identify real-time opportunities (trends, pop culture) to insert brands into relevant conversations. Analytics, Reporting & Optimization Track and analyse campaign and platform performance using tools like Meta Business Suite, Google Analytics, and native insights dashboards. Create and present monthly/quarterly performance reports with actionable insights and clear recommendations. Client Collaboration Act as a key point of contact for clients on all social strategy-related matters. Innovation & Trendspotting Stay ahead of platform updates, content formats, creator trends, and digital culture shifts to keep clients competitive. Propose new ideas for testing content types, platform features, or influencer partnerships. Job Type: Full-time Pay: ₹10,875.25 - ₹38,292.09 per month Schedule: Day shift Supplemental Pay: Overtime pay Performance bonus Work Location: In person