Social Media Strategist

Social Media Strategist

Key Responsibilities:

1.Strategic Marketing:

• Develop and implement effective marketing plans tailored to each assigned brand.
• Focus on organic growth strategies, platform engagement, and targeted audience reach.
• Devise creative ideas and integrate offline and online marketing efforts to meet yearly goals.

2.Client Coordination:

• Act as the main point of contact for clients, ensuring seamless communication and client satisfaction.
• Plan and share content calendars weeks in advance, incorporating occasional content and client feedback.
• Pitch additional services offered by Graphē to enhance the client's overall marketing strategy.

3.Trend Awareness:

• Stay up-to-date with marketing trends, memes, audio trends, and incorporate them into monthly plans. 
• Utilise creative thinking to make posts go viral and enhance brand visibility.

4.Performance Analysis:

• Scrutinise and analyse the effectiveness of marketing plans and strategies.
• Prepare detailed monthly reports documenting successful and unsuccessful strategies for client review.

5.Content Creation and Coordination:

• Shoot reels, both behind and in front of the camera, ensuring engaging and dynamic content.
• Collaborate with design and motion graphics teams to create visually appealing creatives.
• Write creative copies and captions, utilising AI tools to enhance content quality.

6.Advertising and ORM:

• Run social media ads to amplify brand presence and reach a wider audience.
• Actively manage social media accounts and conduct Online Reputation Management (ORM) to increase overall engagement.

7.Documentation and Organisation:

• Document all activities, deliverables, and plans systematically. 
• Ensure organisational efficiency and strict adherence to deadlines.

8.Business Development:

• Take a proactive role in business development by spearheading the conceptualisation of marketing and branding strategies aimed at enhancing lead generation and driving sales.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
• Proven experience as a Social Media Marketer or similar role with a strong portfolio of successful social media campaigns.
• Proficiency in using social media management tools and analytics platforms.
• Strong written and verbal communication skills.
• Creative thinking and the ability to generate innovative ideas for content.
• Knowledge of SEO and content optimisation for social media.
• Ability to work independently and as part of a team in a fast-paced environment.
• Excellent time management and organisational skills.
• Aesthetic Photography Videography skills for reel shoot is preferred

Location: Godrej Genesis, Sector 5, Salt Lake, Kolkata

Salary: Better than Industry standards