Social Media Strategist

We are seeking a creative, forward-thinking and organized social media specialist to join our growing team. In this position, you will interact with targeted virtual communities and network users to promote our products and provide customer care services to new audiences. You must be able to create consistent, meaningful content on all social media platforms as well as act quickly and gracefully to resolve any customer complaints or criticisms posted on social media.

Essential Duties and Responsibilities:

• Build and execute social media strategy through research, bench marking, messaging, and audience identification
  
• Write, develop, and strategize online content production and scheduling
  
• Assist with crisis management, bad reviews, and negative news communications
  
• Generate, edit, publish, and share content daily (original text, images, video and HTML)
  
• Build meaningful connections and encourage community members through dialog and messaging
  
• Create and maintain company social media pages and profiles
  
• Moderate user-generated content and messages appropriately, based on company and community policies
  
• Create and implement social media marketing plan and editorial calendar
  
• Track and analyses analytics report to gain insight on traffic, demographics, and effectiveness, utilize this information to positively affect future outcomes.
  
• Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach

Requirements

• Bachelor’s / Master's degree in Marketing, Communication, or related field
  
• 2-5 years’ experience in digital marketing and social media
  
• Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.)
  
• Knowledge of project management and web design best practices
  
• Understanding of social media metrics; able to interpret the results and act to increase the effectiveness of social media campaigns
  
• Strong written and verbal communication skills