Social Media Strategist

About the Role

Social Media Specialist

strategy + aesthetics + analytics

• Benison Event Co.

  – luxury event design & décor brand (elegant, aspirational, design-driven tone)

• Link District

  – experiential networking property for creators & entrepreneurs (youthful, vibrant, community-driven tone)

• Club 30

  – a lifestyle circle for under-30 professionals (cool, aspirational, conversational tone)

Key Responsibilities

Content Creation & Curation

• Plan and execute monthly content calendars for all three brands.
• Ideate and write captions, hooks, and storylines aligned with brand tone and campaign goals.
• Collaborate with the design & video teams to create visually cohesive posts (reels, carousels, stories, campaigns).
• Stay on top of trends, audio, and formats suitable for each page’s vibes

Strategy & Execution

• Develop content strategies that reflect each brand’s audience — from luxury event clients to Gen Z creators.
• Coordinate shoots (pre-production to posting) — ensuring content relevance and visual consistency.
• Schedule and publish across platforms (Instagram, LinkedIn, YouTube, Threads, etc.) using tools like Meta Suite or Later.
• Engage with audiences through comments, DMs, polls, and stories — build an active digital community.

Analytics & Optimisation

• Track reach, engagement, and growth metrics; identify what’s working.
• Use data insights to tweak strategies for each brand monthly.
• Keep a pulse on competitor pages and new algorithm updates.

Brand Building & Campaigns

• Work with the Founder and Marketing Head to conceptualize social campaigns, influencer tie-ups, collaborations, and live event coverage.
• Develop micro-content and storytelling ideas that merge all three brands’ ethos — aesthetics meets authenticity meets engagement.

What We’re Looking For

• A storyteller with a designer’s eye and a marketer’s brain.
• Proficient in Canva, Meta Business Suite, and comfortable briefing designers/video editors.
• Understanding of Instagram, LinkedIn, and Reels trends.
• Basic photo/video editing skills (CapCut, InShot, or Premiere Rush are a plus).
• Excellent written English; Gujarati/Hinglish flair is a bonus.
• Self-starter who thrives in a creative, fast-paced environment.

Why Join Us

building ideas, not just brands