Social Media Strategist

A Digital Marketing Strategist is responsible for planning and executing online marketing strategies that grow brand awareness, traffic, and sales across digital channels like SEO, social media, email, and paid ads. Below is a ready‑to-use job description you can copy and edit for your needs.[wrike +1]

Job title and summary

Digital Marketing Strategist

We are looking for a data‑driven Digital Marketing Strategist to plan, execute, and optimize our online marketing campaigns across multiple channels. The role focuses on increasing brand visibility, generating qualified leads, and improving ROI through strategic use of SEO, social media, content, email, and paid advertising.[talentlyft +2]

Key responsibilities

• Develop and implement an overall digital marketing strategy aligned with business goals (traffic, leads, sales, brand).
• Plan and manage campaigns across SEO, SEM/PPC, social media, email, content marketing, and other digital channels.
• Conduct market and audience research to understand customer needs, behavior, and digital touchpoints.
• Monitor and analyze performance metrics (traffic, CTR, CPC, CPA, conversions, ROI) and optimize campaigns accordingly.
• Manage website content and landing pages with a focus on UX, SEO, and conversion optimization using tools like Google Analytics and Google Search Console.
• Coordinate with design, content, sales, and product teams to ensure consistent messaging and strong customer experience.
• Plan and manage digital marketing budgets, including ad spend allocation and cost control.
• Stay up to date with digital marketing trends, tools, and best practices, and test new opportunities (e.g., marketing automation, AI-based tools)
• Prepare regular performance reports and present insights and recommendations to management or clients.

Job Type: Full-time

Pay: ₹15,000.00 - ₹40,000.00 per month

Benefits:

• Cell phone reimbursement
• Commuter assistance
• Health insurance
• Internet reimbursement
• Paid sick time

Work Location: In person