Social Media Strategist

About Us

Auraa Digital is a creative-led digital agency based in Vizag. We partner with ambitious Indian brands to craft content that is culture-first, trend-savvy, and rooted in strategy. From logos to reels, from local launches to national campaigns, we combine storytelling with execution to help brands grow in the digital-first Indian market.

Social Media Strategist

Key Responsibilities

Strategy & Planning

• Develop monthly social media calendars for multiple clients across industries.
• Present content plans, campaign concepts, and strategy decks to clients and secure approvals.
• Create campaign roadmaps around festivals, product launches, and seasonal moments that resonate with Indian audiences.
• Conduct competitor analysis and benchmarking to identify growth opportunities.

Content Ideation & Curation

• Research and curate content themes, ideas, and trends relevant to each client.
• Draft engaging post captions, campaign concepts, and storytelling hooks.
• Identify and adapt trending audio, memes, and formats to ensure brands stay relevant.

Collaboration & Production

• Work closely with designers to translate content ideas into high-quality creatives.
• Coordinate with reel managers, videographers, and content creators for shoots (virtual or on-site).
• Ensure deliverables are aligned with brand guidelines and campaign objectives.

Execution & Delivery

• Manage content pipelines to ensure timely delivery across multiple clients.
• Liaise with internal teams to streamline approval processes.
• Supervise daily posting schedules across Instagram, LinkedIn, YouTube, and emerging platforms.

Community Management

• Monitor and respond to comments, DMs, and brand mentions in a timely, brand-aligned manner.
• Build and nurture online communities that drive engagement and brand loyalty.

Analytics & Reporting

• Track content performance using native and third-party analytics tools.
• Prepare monthly performance reports for clients with actionable insights.
• Suggest data-driven optimizations to improve engagement, reach, and conversions.

Client & Brand Growth

• Act as the primary client point of contact for social media activities.
• Proactively suggest new ideas, campaign opportunities, and growth strategies.
• Manage multiple client accounts simultaneously while ensuring quality and consistency.

What we are looking for ?

• 2–5 years of proven experience in social media strategy, content management, or digital marketing (agency experience preferred).
• Strong understanding of Instagram, LinkedIn, YouTube, and TikTok/short-video platforms.
• Excellent written and verbal communication skills in English (knowledge of regional languages is a plus).
• Ability to think both creatively and strategically, balancing ideas with execution.
• Proficiency with tools such as Meta Business Suite, Canva, Figma, and basic analytics dashboards (Google Analytics, Meta Insights, etc.).
• Strong client-servicing skills: confident in presenting, handling feedback, and managing relationships.
• Highly organized, with the ability to manage multiple clients and campaigns at once.
• Trend-savvy and culturally aware of the Indian digital ecosystem.