Social Media Strategist

Job Title:

Experience:

Employment Type:

About the Role:

Social Media Manager

Key Responsibilities:

• Develop and execute innovative, high-impact social media strategies across platforms (Instagram, LinkedIn, YouTube, Twitter, etc.)
• Craft compelling content ideas and collaborate with designers, videographers, and content writers to bring campaigns to life
• Manage the day-to-day operations of social media handles – posting, scheduling, engagement, and monitoring
• Analyze performance metrics to optimize campaigns, boost engagement, and drive growth
• Stay updated with current trends, platform updates, and audience behavior to inform future content direction
• Maintain brand consistency and a strong aesthetic sense across all digital touchpoints
• Coordinate with cross-functional teams (marketing, product, design) to support broader brand initiatives
• Lead community management with quick, professional, and well-thought-out responses

Who You Are:

• 4–7 years of experience in social media marketing, preferably in a high-growth or fast-paced environment
• A creative thinker with a strategist’s brain – able to ideate big-picture campaigns and fine-tune details
• Enthusiastic, proactive, and articulate – you bring energy and clarity to every interaction
• Exceptional communication and storytelling skills
• Strong attention to detail with a passion for quality and aesthetics
• Comfortable using tools like Meta Business Suite, Buffer/Hootsuite, Canva, analytics platforms, etc.

Industry Preferred:

• Interest in wellness, lifestyle, or beauty industries