Social Media Specialist

Job Description:

We are seeking a creative and results-driven Social Media Specialist to lead our B2B social media strategy and execution. This role focuses on driving engagement, brand awareness, and lead generation through innovative campaigns and content tailored for a professional audience.

Key Responsibilities:

1. Strategy Development:

• Develop and implement a comprehensive social media strategy aligned with the company’s B2B marketing goals.
• Identify the most effective platforms (LinkedIn, Twitter, etc.) for reaching target industries and decision-makers.

2. Content Creation and Management:

• Create, curate, and schedule high-quality content, including posts, articles, videos, infographics, and case studies.
• Collaborate with design and content teams to ensure consistency in tone and branding.

3. Engagement and Community Management:

• Monitor and actively engage with industry-related discussions and comments.
• Build and maintain relationships with key influencers, partners, and clients through social channels.

4. Analytics and Reporting:

• Track and analyze social media performance using KPIs such as engagement rates, click-throughs, and lead conversions.
• Provide insights and recommendations to optimize campaigns and achieve business goals.

5. Lead Generation:

• Leverage social media campaigns to drive high-quality leads to the sales team.
• Collaborate with sales and marketing teams to align efforts and measure ROI.

6. Stay Updated:

• Keep up with the latest trends, tools, and technologies in B2B social media marketing.
• Experiment with emerging platforms and strategies to maintain a competitive edge.

Requirements:

• Experience:
• 2-5 years of social media experience, preferably in a B2B environment.
• Proven track record of managing LinkedIn and other professional platforms effectively.
• Skills:
• Strong understanding of B2B buyer personas and decision-making processes.
• Excellent written and verbal communication skills.
• Proficiency in social media management tools.
• Analytical mindset with experience using tools like Google Analytics and platform- specific insights.
• Education:
• Bachelor’s degree in Marketing, Communications, Business, or a related field.

Job Type: Full-time

Pay: ₹40,000.00 - ₹50,000.00 per month

Schedule:

• Day shift

Education:

• Bachelor's (Required)

Experience:

• Social media marketing: 3 years (Required)
• total work: 3 years (Required)

License/Certification:

• Digital marketing (Required)

Work Location: In person