Social Media Specialist

Job Description

Social Media pro? We’re Hiring a Social Media specialist! Manage and expand brand presence across platforms, create engaging content, and analyze performance. Join the dynamic team in India! Job Title: Social Media Specialist Location: Coimbatore Experience: 4-6 years Responsibilities: Manage and enhance the brand's presence across social media platforms. Develop and execute engaging content strategies that align with business objectives. Monitor performance metrics and analyze key performance indicators (KPIs) to drive continuous improvement. Foster community engagement and maintain a consistent brand reputation and voice across all social platforms. Collaborate with design and copy teams to create high-quality content tailored to target audiences. Deliverables: Develop and schedule three localized posts per week for sub-accounts. Create three diverse brand-level posts per week for central accounts. Provide social media content calendar suggestions aligned with business objectives. Tailor content to effectively target vendor, landlord, tenant, and buyer personas. Maintain consistent brand reputation and voice across all social platforms. Analyze key performance indicators and set achievable targets for improvement. Offer quarterly social media webinars to educate and engage franchisees. Conduct free social media audits for branches, identifying upsell opportunities. Assist with the development of 40 seasonal social media graphic templates in Canva for franchisee use. Provide weekly, monthly, and quarterly reports on social channel performance and user engagement metrics. Qualifications: Bachelor’s degree in Marketing, Communications, or a related field. 4+ years of experience in social media management, digital marketing, or a similar role. Strong understanding of content creation, social media trends, and engagement strategies. Experience with social media scheduling tools and analytics platforms. Ability to interpret data and optimize content strategies based on performance metrics. Excellent written and verbal communication skills. Experience in running social media audits and identifying areas for grow Interested candidates send your resume to Job Type: Full-time Pay: ₹400,000.00 - ₹800,000.00 per year Benefits: Health insurance Paid sick time Paid time off Provident Fund Work from home Schedule: Day shift Monday to Friday Supplemental Pay: Performance bonus Work Location: In person