Social Media Specialist

Job Description

Position: Social Media Specialist (Full-Time)Location: Bengaluru (On-site)Experience Required: At least 2 years of proven experience in social media managementEducation: Bachelor’s degree in any discipline. Candidates from Marketing and Communication background preferredLanguages: Proficiency in English and regional languages

Skills

• Creative and strategic thinking
• Strong writing and editing skills
• Good organisational and time-management abilities
• Ability to function independently and keeping the feeds active
• Good networking skills and ability to manage multiple stakeholders
• Familiarity with the latest social media trends and best practices
• Fast learner who can adapt to new technologies and platform features
• Strong understanding of Indian and pop culture scene and the evolving social media landscape
• Familiarity with trends in the education sector and emerging careers

Qualifications

• A graduate degree in any discipline
• Proficiency in analytical tools and preparing periodic reports
• A working knowledge of Canva, Adobe Illustrator, Premiere Pro or other design and editing software
• Good communication and strong writing skills
• Working knowledge of Kannada is preferred though not mandatory

Roles & Responsibilities

Content Creation and Management

• Develop a comprehensive social media strategy aligned with the university’s objectives
• Create engaging, platform-specific content for Meta, Instagram, X, LinkedIn, and YouTube. Other platforms may be added later.
• Should be willing to commute across the three campuses of CMR University to cover events and generate content for posts
• Ensure all content is relevant and informative, highlighting university events and achievements
• Should be able to handle organic campaigns and event promotions
• Develop and execute social media campaigns for university events and initiatives
• Collaborate with various departments to ensure unified promotional strategies

Audience Engagement

• Interact with students, faculty, and the public across social media platforms
• Address enquiries and feedback efficiently and appropriately
• Foster a positive and inclusive online community around the university’s brand

Brand and Reputation Management

• Uphold and enhance the university’s online reputation
• Ensure consistent messaging across all platforms
• Actively engage in online conversations related to the university

Collaboration and Coordination

• Coordinate with departments such as Admissions, Alumni Relations, Schools and Public Relations
• Work with external agencies on specialised campaigns and activations

Online Reputation Management (ORM)

• Monitor platforms such as Google My Business, Quora, and other public forums
• Ensure timely, brand-aligned responses to queries, reviews, and concerns
• Coordinate with internal stakeholders for content drafting, approvals, and publishing
• Maintain a consistent and appropriate tone of voice across platforms
• Apply ORM best practices to protect and enhance the university’s reputation
• Respond with accuracy and sensitivity, maintaining professional standards at all times

Job Type: Full-time

Pay: ₹25,284.19 - ₹40,405.01 per month

Work Location: In person