Social Media Marketing Specialist

Location:

Type:

Experience:

About Tutorac

Tutorac is an EdTech platform offering live classes, an inbuilt LMS, and job-ready career tracks for students and professionals across India.

Role Overview

Own Tutorac’s social presence end-to-end — from strategy and content calendars to creator partnerships, paid campaigns, and analytics — to drive awareness, traffic, and qualified leads.

Key Responsibilities

• Plan & run a monthly

  content calendar

  across LinkedIn, Instagram, YouTube & X; ship daily/weekly posts, reels, shorts, and carousels.
• Create/coordinate

  thumb-stopping creatives

  (hooks, scripts, captions, hashtags) with designers & instructors.
• Manage

  community & DMs

  , respond to comments, and convert interest into leads (with UTM tracking).
• Launch & optimize

  paid campaigns

  (LinkedIn/Meta/YouTube): audience, creatives, budgets, A/B tests.
• Collaborate with

  Admissions/Sales

  to align campaigns with program launches, webinars, and cohorts.
• Run

  influencer/creator

  and campus ambassador collaborations with clear deliverables & ROI.
• Track & report weekly on

  KPIs

  (follows, reach, CTR, CPL, MQLs, demo bookings, enrollments).
• Maintain

  brand voice & guidelines

  , ensure compliance on all platforms.

Must-Have Skills

• 2–5 years in social media for a brand or agency with measurable growth results.
• Strong copy + short-form video instincts (hooks, scripts, edits, captions).
• Hands-on with

  LinkedIn, Instagram, YouTube

  native analytics + Meta/LinkedIn Ads.
• Working knowledge of

  UTMs, GA4

  , and lead funnels (CPL → MQL → SQL).
• Tools: Canva/Adobe, Buffer/Hootsuite/Later, Sheets, basic video editing.
• Excellent written English; bonus for Hindi/Telugu.

Good to Have

• EdTech or education marketing background.
• Basic

  SEO

  & landing page conversion chops (headline, CTA, social proof).
• Experience with

  webinars

  and event promotion.

Success Metrics (first 90–120 days)

• +30–50% growth in LinkedIn followers & +20–30% in Instagram reach.
• ≥15% lift in CTR across top channels; measurable drop in

  CPL

  .
• Consistent weekly

  MQLs

  from social that convert to demos/enrollments.
• Two creator/influencer collabs per month with positive ROI.

Why Tutorac

• High-ownership role with visible impact.
• Fast-growing EdTech, collaborative team, real career upside.
• Competitive salary + performance incentives.