Social Media Marketing Specialist

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Location:

Experience:

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Salary: up to:

About The Premia Academy:

The Premia Academy is a progressive K–12 institution in Hyderabad that empowers learners through an innovative curriculum and global perspective. We are seeking a dynamic Social Media & SEO Specialist to elevate our digital presence and connect with a wider audience of prospective parents, students, and educators.

Key Responsibilities:

• Develop and execute comprehensive social media strategies across platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube).
• Plan and create engaging content (copy, images, videos, reels) in line with the school’s brand voice and values.
• Monitor, analyze, and report on social media metrics to optimize performance.
• Conduct keyword research and implement on-page and off-page SEO best practices to drive website traffic and lead generation.
• Collaborate with content creators, designers, and marketing teams to align campaigns with academic and admissions goals.
• Manage paid social media campaigns (Google Ads, Meta Ads) with measurable ROI.
• Engage with the online community and respond to queries or comments in a timely and professional manner.
• Stay up-to-date with digital marketing trends, education sector developments, and SEO algorithm updates.

Requirements:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 3–5 years of proven experience managing social media accounts and implementing SEO strategies.
• Strong understanding of SEO tools (Google Analytics, SEMrush, Ahrefs, etc.).
• Proficiency in content management systems (e.g., WordPress).
• Excellent copywriting and communication skills.
• Creative mindset with attention to detail and brand consistency.
• Experience in the education sector is a

  plus

  .

Preferred Skills:

• Video editing and graphic design (Canva, Adobe Creative Suite).
• Experience with influencer or community marketing.
• Knowledge of PPC and remarketing campaigns.

What We Offer:

• A dynamic, inclusive, and creative working environment.
• Opportunity to contribute to a purpose-driven institution.
• Competitive salary and growth opportunities.