Social Media Marketing Specialist

Note: Only Experienced Candidates are preferred

Job Title: Social Media Specialist

Company: TechEunoia International (Digital Marketing Agency)

Salary: up to 4.2 LPA

Location: Agra, Uttar Pradesh 282007

Job Type: Full-Time, On-site

About TechEunoia International:

TechEunoia International is a performance-driven digital marketing agency based in Agra. We specialize in building brand visibility and delivering measurable growth through comprehensive digital strategies, creative campaigns, and modern technology. Our services range from SEO and content creation to social media and performance marketing.

Position Overview:

We are seeking a highly creative and strategic Social Media Specialist to lead and execute social media campaigns for both in-house and client brands. The ideal candidate should have a deep understanding of platform algorithms, trends, and audience behaviour, and be passionate about building engaging digital communities.

Key Responsibilities:

• Develop, implement, and manage social media strategies across platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube, etc.).
• Plan and schedule engaging, brand-aligned content including graphics, videos, and posts.
• Monitor platform analytics and track performance metrics such as reach, engagement, CTR, conversions, and ROI.
• Run and optimize paid social campaigns across Meta (Facebook/Instagram), LinkedIn, and other relevant platforms.
• Engage with followers, respond to comments/messages, and manage online community interactions.
• Collaborate with content creators, graphic designers, and SEO specialists to create integrated digital campaigns.
• Stay on top of trends, platform updates, and competitor activities.
• Prepare monthly performance reports and suggest actionable improvements.

Required Skills & Qualifications:

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 2 to 5 years of proven experience in social media management, preferably in a digital marketing agency.
• Strong understanding of social media tools and analytics platforms (Meta Business Suite, LinkedIn Ads, Google Analytics, etc.).
• Proficiency in content planning tools like Hootsuite, Buffer, or Later.
• Exceptional written and verbal communication skills.
• Creative thinking with an eye for detail and design aesthetics.
• Strong project management and organizational skills.

Preferred Skills:

• Experience in video content creation (Reels, YouTube Shorts, etc.).
• Familiarity with tools like Canva, Adobe Creative Suite, or Figma.
• Understanding of influencer marketing, trends, and community building.
• Experience with SEO principles and cross-channel digital marketing strategies.