Social Media Marketing Specialist (Jewellery Industry)

A Social Media Marketing position for a jewelry company involves developing and executing social media strategies, creating engaging content, managing social media channels, and analyzing campaign performance to drive brand awareness and sales. This role requires a strong understanding of social media platforms, content creation, and community engagement within the jewelry industry.

Core Responsibilities:

• Strategy Development & Execution:Creating and implementing social media strategies aligned with overall marketing goals.
• Content Creation:Developing, curating, and scheduling engaging content (text, images, videos) for various social media platforms.
• Community Engagement:Monitoring social media channels, responding to comments and messages, and fostering a positive online community.
• Performance Analysis:Tracking and analyzing social media metrics (engagement, reach, website traffic, etc.) to measure the effectiveness of campaigns and identify areas for improvement.
• Staying Updated:Keeping abreast of the latest social media trends, platform updates, and best practices.
• Collaboration:Working with other marketing teams (content, design, etc.) to ensure consistent messaging and brand voice.
• Paid Advertising:May involve managing or collaborating on paid social media advertising campaigns.

Specific Tasks:

• Managing social media accounts (creating and optimizing profiles, ensuring brand consistency).
• Developing editorial calendars and content syndication plans.
• Conducting competitor analysis and market research.
• Identifying and engaging with relevant influencers.
• Organizing and hosting online events, webinars, or conferences.
• Creating social media graphics and other visual content.
• Maintaining a secure database of login credentials.
• Reporting on campaign performance and providing insights.
• Staying current with platform algorithms and SEO best practices.

Required Skills:

• Excellent written and verbal communication skills.
• Strong understanding of social media platforms and their respective audiences.
• Proficiency in content creation and editing (including copywriting).
• Analytical skills for interpreting metrics and optimizing campaigns.
• Ability to work independently and manage multiple projects simultaneously.
• Strong teamwork and collaboration skills.
• Knowledge of social media advertising and analytics tools.

Job Type: Full-time

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person